BOULDER, Colo. -- THANASI Foods LLC, a specialty foods company which currently markets a line of Jim Beam-branded snack products, has named Ron Mills as vice president of sales.
In this newly created position, Mills will manage THANASI's national sales organization and be responsible for the continued growth of THANASI's current brand portfolio through expansion of product sales and distribution. He will also lead the development and execution of sales programs for future THANASI products.
Mills joins Boulder, Colo.-based THANASI [image-nocss] from ConAgra Foods Inc., where he has built his career since 1981. He most recently held the position of vice president of customer development for ConAgra's Convenience Unit, a position he has held since 2003. Throughout his career, Mills has managed sales organizations of more than 40 direct members and more than 40 food brokers responsible for expanding sales of such national brands as Slim Jim, David Sunflower Seeds and Pemmican Beef Jerky among others.
Prior to becoming a vice president at ConAgra, Mills held the position of national director of sales, a position he assumed after successfully managing and posting sales increases in several ConAgra regions and districts.
During his career, Mills has also been charged with growing product sales within a number of key national retailers and distributors, including Costco, 7-Eleven, Safeway, Kroger, Circle K, BP, QuikTrip, Sheetz, McLane Co., Core-Mark, Eby-Brown and H.T. Hackney.
Today, we are aggressively reaching for new levels of national distribution that put our products at the forefront of consumers' minds. We know that Ron's experience, industry relationships and abilities to develop and execute key sales strategies with a national sales force will continue to challenge our growth expectations even further, said Justin Havlick, president and CEO of THANASI Foods.
Mills has been actively involved with the National Association of Convenience Stores (NACS) and the American Wholesale Marketers Association (AWMA).
Jim Beam Brands Co. makes and markets premium Kentucky Bourbons. The company is also develops food products. In addition to THANASI Foods, Jim Beam Brands Co. has several successful partnerships, including its relationship with Vita Specialty Foods, the gourmet food products manufacturer of Jim Beam gourmet sauces, mustards, salsas and marinades.
THANASI Foods is a privately held specialty foods company focusing on developing and bringing cobranded partnerships in packaged goods to market. It currently markets Jim Beam Original Kentucky Bourbon Soaked Sunflower Seeds and Jim Beam Original Kentucky Bourbon Soaked Beef Jerky.Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.