Largemouth is developing the public relations strategy and implementing programs to promote The Pantry's new Fresh Initiative and provide additional corporate public relations [image-nocss] support. The Fresh Initiative introduces customers to an improved great-tasting Bean Street Coffee and new fresh food options in a fast, friendly and clean store environment. In additional to national trade media campaigns, Largemouth is developing local media relations campaigns in Raleigh, Charlotte, Chattanooga, Tenn., and Gainesville, Fla. for the initial launch of the program. More than 100 stores will launch the program before the end of the calendar year, and all 1,642 stores by 2011.
(Click here for previous CSP Daily News coverage of The Pantry's Fresh Initiative.)
Largemouth also supports other corporate public relations initiatives, such as promotion of The Pantry's quick-serve restaurant (QSR) partnerships, including Dairy Queen and Subway, social media programs and philanthropic activities.
"Our Fresh Initiative is integral to our strategic priority of growing our foodservice business. Public awareness and creative promotion is a key component," said Dave Henninger, vice president of marketing services of The Pantry. "We chose Largemouth as our public relations agency of record based on their proven ability to implement widespread consumer campaigns."
Brandon Bryce, president and CEO of Largemouth, said, "The Fresh Initiative reflects the transformation taking place at The Pantry. We're excited to promote this campaign and provide a full range of corporate public relations support for a company with a legacy of leadership in the industry."
Research Triangle Park, N.C.-based Largemouth Communications is a full-service public relations firm.
Headquartered in Cary, N.C., The Pantry, as of June 10, 2010, operated 1,642 stores in 11 states under select banners, including Kangaroo Express, its primary operating banner. The Pantry's stores offer a broad selection of merchandise, as well as gasoline and other ancillary services.
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