KNOXVILLE, Tenn. -- Pilot Flying J has named Whitney Haslam-Johnson, the company's vice president of brand and customer experience and a member of the company's board, to the new position of chief experience officer at Pilot Flying J.
She is the daughter of Jimmy Haslam, CEO of Pilot Flying J, and Susan "Dee" Haslam, CEO of RIVR Media.
In her new role, Johnson will focus on creating positive and memorable moments, while elevating the overall team member and guest experiences. She will lead Pilot Flying J's marketing innovation and enhancements with special focus on real-time, one-to-one communication—listening to guests' comments and concerns via all channels and implementing immediate action to address their needs.
"It is truly exciting when your passions and professional responsibilities align," Johnson said. "I love listening to our team members and guests, learning from them and helping to improve their overall experience. They are the heart and soul of what we do every day at Pilot Flying J."
Johnson is also playing a leadership role in the modernization of existing travel centers that includes new food options, improved retail offerings, upgraded restrooms and more efficient parking solutions for professional drivers.
She will continue overseeing a portfolio of responsibilities from her previous position, including advertising, media, public relations, rebranding and remodeling of all Pilot and Flying J locations, directing sports and marketing sponsorships and the rollout of new digital communication tools. She will also continue to collaborate with company leaders to enhance philanthropic efforts.
"Making Pilot Flying J a great place to work and shop is something we talk about constantly, and Whitney has the passion and drive to do both," said Ken Parent, president of Pilot Flying J. "It's that best-in-class experience that will help Pilot Flying J remain the leading travel center brand in North America."
Knoxville, Tenn.-based Pilot Flying J has more than 750 travel centers in 46 states under the Pilot and Flying J brands.