Reid Rebrands

N.Y. chain to bump K&K Food Marts name in favor of Crosby's on 15 stores

Steve Holtz, Editor in Chief, CSP Daily News

LOCKPORT, N.Y. -- Seven years after purchasing the K&K Food Marts chain, Reid Petroleum Corp., Lockport, N.Y., will rebrand the 15 stores to its Crosby's banner by the end of the year. "We just feel the Crosby's name has some more legs," Doug Galli, general manager and vice president of Reid Stores, told CSP Daily News.

Reid Petroleum bought the K&K stores in 2002 from Brockport, N.Y.-based ATN Marts. Currently, Reid operates 30 stores, half under the K&K name and half as Crosby's.

The rebranding comes as Reid undergoes growth in Upstate New York [image-nocss] and northwestern Pennsylvania, with three new stores opening in the past few months.

The Crosby's c-store in Ransomville, N.Y., which opened in January, features many amenities, including free Wi-Fi access, fresh produce and an eat-in and take-out area serving pizza, sub sandwiches and salads. The store serves pizza, made-to-order sandwiches, salads, signature calzones and jumbo chicken wings. Customers who are in a hurry can pick up premade subs, sandwiches and salads, all made fresh daily in the store's Corner Cafe on the Go section. A Dunkin' Donuts franchise also operates out of the Ransomville Crosby's.

The store also offers the Corner Cafe Connect, a seating area where patrons can use free Wi-Fi. The cafe can accommodate laptops, smartphones and personal digital assistants. "We've introduced Wi-Fi technology to many of our new locations as an added convenience for our customers," Galli told the Lockport Union-Sun & Journal in January, as previously reported in CSP Daily News. "Now customers can access the Internet for free, grab a quick bite to eat, pick up groceries and fill up their gas tank, all in one place."

Crosby's shelves are stocked with a variety of fresh produce, as well as a large selection of dairy products, frozen food and beverages, all at affordable prices without sacrificing quality. Also available are tobacco products, an ATM, prepaid wireless phone cards, gift cards, E-ZPass applications, New York State Lottery games and postage stamps.

In December, Reid Stores opened new Crosby's locations in Dunkirk and Bradford, Pa.

Steve Holtz, CSP/Winsight By Steve Holtz, Editor in Chief, CSP Daily News
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