Perkins, who joined Rutter's in 2007, had been director of marketing. He has nearly 30 years of experience in the convenience retail industry in the areas of marketing, sales, business development and operations, the company said.
"With my new position, I will be focused on our day-to-day marketing initiatives and plans," Perkins told CSP Daily News. "I am responsible for all product selection, pricing and promotional activity [image-nocss] for all inside products excluding our foodservice."He added, "I will be working with Jeff Leedy and Jerry Weiner to drive our sales and margins. With the number of supplier relations we have, we will focus on new media [and] advertising opportunities that we have identified to drive more customers to our stores and provide them with a great shopping experience."Before joining Rutter's Farm Stores, Perkins was principal consultant with Lexington, Ky.-based Impact 21 Group LLC, where for six years he dealt with retailer and suppliers on category management and process controls. Prior to that, he was director of marketing at Irving Oil Corp., Portsmouth, N.H., for six years. And for 17 years he was a supervisor, category manager, market buyer and market manager with Dallas-based 7-Eleven Inc.
A native of Virginia, Perkins earned a bachelor's degree in business and finance from Virginia Tech. He is a graduate of the Strategic Business Model program at Harvard Business School and of leadership and strategic marketing programs at Babson College.
Family-owned, York, Pa.-based Rutter's Farm Stores operates 56 convenience stores in York, Adams, Cumberland, Dauphin, Franklin and Lancaster counties in Pennsylvania.
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