LONDON --Brewer SABMiller PLC has appointed Nick Fell as Group Marketing Director effective August 1, 2006.
Fell joins the business from Cadbury Schweppes, where he was president of global commercial strategy, responsible for creating strategies and capabilities to grow Cadbury's share of the global confectionary market.
Prior to Cadbury, Fell has held a number of senior marketing and brand management positions in the spirits and beer industry, most notably as global marketing director for Guinness and global brands director for [image-nocss] Johnnie Walker.
Based in the U.K., Fell will become a member of SABMiller's Executive Committee, leading a group wide marketing function with responsibility for developing the company's portfolio of international brands, which include Peroni Nastro Azzurro, Pilsner Urquell and Miller Genuine Draft. He will also be responsible for determining the group marketing agenda, setting the strategic marketing priorities, and continuing to enhance the marketing capability of the business.
Fell replaces Mark Sherrington, who joined SABMiller in 2002 on a limited-term assignment, with a brief to establish the group marketing function, and to build the foundations for the international brands. Sherrington is now leaving to resume his other business interests.
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