KNOXVILLE, Tenn. -- Pilot Flying J has announced that country music star Trace Adkins will serve as a company spokesperson for the spring launch of its loyalty program, representing the largest operator of travel centers and travel plazas in North America to its customers everywhere.
"Trace relates to the hardworking, American professional driver," said Jimmy Haslam, Pilot Flying J CEO. "As the driver-driven company, we strive to serve our customers with passion, convenience, quality products and fast, friendly service. Trace is a natural match; he's been called the hardest-working man in country music, and that aligns well with our work ethic at Pilot Flying J. We're very proud to have Trace on board to represent Pilot Flying J."
In the 15 years since his platinum debut, Adkins has released 10 studio albums, three greatest-hits packages and 30 chart singles. He has received four Grammy nominations and five American Country Music and Country Music Television awards. He has made his mark as a TV and film actor, an author and a finalist on NBC's Celebrity Apprentice, where he raised three-quarters of a million dollars for the Food Allergy & Anaphylaxis Network.
Adkins is a spokesperson for the Wounded Warrior Project and has performed often for military personnel, including seven tours through the Middle East with the USO, which has given him its Merit Award.
His charitable endeavors earned him the 2010 Artist Humanitarian Award from Country Radio Broadcasters. In October 2011, Adkins was honored with the Bob Hope Award for Excellence in Entertainment by the Congressional Medal of Honor Society.
"As much as I travel, my band, crew and I certainly rely on Pilot Flying J travel centers as we tour the country," Adkins said. "I think all the professional drivers, business travelers and motorists on our U.S. highways and interstates would say the same. I'm proud to partner with this driver-driven company as they serve and reward the men and women who are responsible for transporting the products and services of America!"
Adkins joined Pilot Flying J executives to announce his new role at the company’s annual general managers meeting in Orlando, Fla., on February 12. [Pictured (left to right): Ken Parent of Pilot Flying J; Jimmy Haslam, CEO of Pilot Flying J; Trace Adkins; and Mark Hazelwood and Mitch Steenrod of Pilot Flying J.]
Pilot Flying J is based in Knoxville, Tenn., and has more than 550 retail locations across North America. Pilot Flying J is also one of the nation's largest wholesale fuel providers, delivering more than 500 million gallons of fuel to thousands of customers in 47 states and eight Canadian provinces. The company employs approximately 18,000 people and is the largest operator of travel centers and travel plazas in North America.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.