Company News

Trayte Joins Westec InterActive

Industry vet will serve as strategic development VP

WEST DES MOINES, Iowa -- Digital surveillance and monitoring services company Westec InterActive said that security industry veteran Rollie Trayte has joined the company as vice president of strategic development.

In this position, Trayte will be responsible for developing customized security and operations improvement programs for the convenience store, petroleum, retail and specialty retail and quick-serve market segments.

Trayte has more than 30 years experience in law enforcement and retail security. While at ConocoPhillips, [image-nocss] he began using new technologies such as Westec's interactive security to improve security and safety at Circle K stores across the country. As director of loss prevention and security for Circle K, Trayte was responsible for more than 2500 company-operated stores and nearly 17,000 branded retail/wholesale locations.

Ten years ago, while at Circle K, Trayte became one of Westec's first customers when he installed 100 interactive security systems at Circle K locations on the West Coast.

Rollie Trayte's first-hand experience with Westec and his extensive industry experience gives our customers the kind of strategic perspective that quickly impacts their bottom line, said Gerald T. Vento, Westec InterActive chairman and owner.

Trayte is a frequent speaker at retail security and loss-prevention events. He is also active in his community, sharing his crime prevention knowledge with a shelter for domestic violence victims and implementing a version of the crime-stoppers' program he developed in Ohio.

Westec also recently announced that James Ide has joined the company as executive vice president and CFO.

With 20 years of corporate finance experience in the communications and technology industries, Ide will be responsible for all of Westec's finance and accounting functions and will coordinate due diligence for future Westec acquisitions.

Prior to joining Westec, Ide served as CFO of several companies including Cwill Telecommunications (now Navini Networks), Next Level Communications and Pliant Corp. And he spent 10 years with Motorola in various audit, financial and operational roles. He lived in China during the early 1990's where he served as senior operations controller throughout the greenfield startup of Motorola's cell phone handset manufacturing operations and the growth of the China market. Ide began his career at Arthur Anderson and is a CPA.

West Des Moines, Iowa-based Westec delivers interactive and digital video-based business intelligence solutions that enhance operational performance.

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