The agency will provide a full complement of services to Tri-State Petroleum, including creative design, media strategy and web design.
"Convenience stores have evolved dramatically during the past 10 years, as have customer [image-nocss] expectations," said Ronnie Savion, co-founder, executive vice president and creative director for Elias/Savion Advertising. "As it enters a period of growth and evolution of its own, Tri-State Petroleum remains uniquely positioned to provide a dynamic product and service profile that will go beyond expectations to redefine the market space."
Founded in 1974, Tri-State Petroleum is a family-owned c-store operator and wholesale distributor of motor fuels responsible for the sale of retail and petroleum products in communities throughout Ohio, Pennsylvania and West Virginia. The company is working on a strategy to align its retail locations to more closely identify with the wants and needs of the customers and communities they serve.
"Tri-State Petroleum is focused on providing friendly service and the convenience of on-the-go shopping to our loyal customers in the close-knit communities where we operate," said Colleen C. McGlinn, CEO of Tri-State Petroleum. "We recognize the need to discover more about our customers and communities in order to serve them even better. That's where the expertise of our partners at Elias/Savion will come into play."
Elias/Savion provides customized marketing services for a variety of markets, including retail, energy, education, financial, healthcare, hospitality/destination, the legal profession, luxury marketing, building and construction, professional services, technology and telecommunications.
In other company news, Wheeling, W.Va.-based Tri-State Petroleum has hired a human resources professional to lead HR initiatives for the company's 215-plus employees. David J. Denham brings more than 25 years of high-level experience as a human resources director to his new position, the company said.
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