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Veteran C-Store Operators Combine Forces

Firm providing "real-world" solutions to retailers
TRUMBULL, Conn. -- After more than 40-years of combined experience, convenience store retailers Mark Lotstein and Bruce Butler have now come together to form the Retail Optimization Group LLC to provide consulting services for single-store to 15-store chains nationwide.

"We can make your business run more smoothly and profitably," Butler said. "We have owned and operated highly profitable retail locations on a daily basis for decades and with our firsthand experience we can help you do the same."

Many retailers struggle with a lack of resources and time, which makes [image-nocss] it difficult for them to step back and figure out how they can maximize the profit from their existing business or grow the business. Plus, they said, there is often little or no objective and knowledgeable third-party information available to allow them to answer the basic question, "What do I need to do?"

"This is when an outside perspective is incredibly useful," Lotstein said. "We provide effective, practical and cost-effective solutions, as well as the manpower to help retailers stay competitive in a constantly changing marketplace."

The Retail Optimization Group's c-store consultants have real-world experience in the areas that retailers need help most, from the best use of technology such as scanning and backoffice software, to human resourcing, equipment purchases, negotiating vendor agreements and much more.

The Retail Optimization Group, Trumbull, Conn., has proven expertise in the implementation and maximization of retail technology for inventory control, best practices for human resourcing (including background checks), detailed knowledge of co-branding and negotiating with oil companies and fuel suppliers, experience obtaining best pricing and programs from equipment companies, food wholesalers and other vendors and the know-how to create effective store merchandizing to improve the bottom line.

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