Week of Wawa: Setting Lofty Goals

Convenience retailer makes fulfilling lives its ultimate purpose

Wawa convenience store under construction near Orlando, Fla.

Wawa plans to open 45 new stores in 2014, including this site under construction near Orlando, Fla.

WAWA, Pa. -- During its 50-year history as a convenience retail, Wawa Inc. hasn't been shy about setting lofty goals, and its objectives for its anniversary celebration and 2014 as a whole are no exception.

"Wawa believes that it has a role in making the world a better place," the company recently stated. "For Wawa associates, that doesn’t mean simply filling customer orders; it means fulfilling the lives that they touch every day."

Beginning with its first store, Wawa has worked its way into the hearts, minds and fabric of people’s lives, the company said. The company is so committed to this concept, it said, it has made fulfilling lives its ultimate purpose and goal, every day.

“The Wawa Way is not simply a motto, a slogan or the title of a business book; it’s a way of life, a guide for valuing people and a road map for building longstanding community relationships,” said former president and CEO Howard Stoeckel. “Our goal has never been to simply meet expectations; we take pride in what we do and have an unwavering compassion for our fellow associates and customers alike. Every day we strive to exceed expectations, and ultimately fulfill customers’ lives."

In 2014, Wawa will extend its commitment to fulfilling lives every day through several groundbreaking initiatives and announcements, including:

  • The launch of The Wawa Foundation to formalize and increase its support of charities and community programs.
  • The celebration of its 50th anniversary Wednesday, April 16, in the convenience industry.
  • The release of its first book, authored by Stoeckel, titled "The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience. (Watch for a review in tomorrow's CSP Daily News.)
  • Through the opening of 45 new Wawa stores.
Part of CSP's 2014 Convenience Top 101 retailers