Marketing Strategies

Convenience store marketing strategy ideas & news

What flies in the South and wins in the West?

Exclusive CSP-Technomic study reveals how to meet customers' needs, from Sacramento to Syracuse

If you had any doubt that place is a powerful influencer, take the humble pizza. In New York, big, floppy, chewy crust is the norm. In Chicago, deep-dish reigns, with rich sauce floating atop an inch of melted cheese. And in California, pies play with fresh and unique toppings, from shrimp to...

Agenda will help retailers navigate challenges, capitalize on opportunities

CHICAGO -- More than 500 convenience-store retail executives, including category managers, senior marketing executives and managing directors, will attend the Convenience Retailing University (CRU) event, Feb. 22-24, 2016, at the Renaissance Glendale Hotel & Spa in Glendale, Ariz. CRU’s format...

Social media engagement and free Slurpees in Canada and Australia

Recent studies shed light on what drives last-minute purchases, both inside the store and online.

Traditional tactics still yield results for convenience-store retailers

A look at some of the features inside Maxey Energy's 5 Points Market in Kerrville, Texas.

Chevron launches campaign featuring convenience-store superhero
Oil company secures firm to help negotiate promotional deals for retailers
Opportunities abound in wine, chocolate and ... newspapers?