Associated Wholesale Grocers Launches Social Media Monitoring Service

"Listening and engagement hub" will track conversations about member brands

KANSAS CITY, Kansas -- Associated Wholesale Grocers (AWG) has announced a social media monitoring and engagement program to support its independent retailers. The Customer Connect Center (C³) is a "listening and engagement hub" that offers trained experts who will use technology to provide reporting and engagement services to member retailers. The program is built on comprehensive monitoring of social media websites and other online content sources.

The AWG Marketing/Advertising team will also leverage the C³ to monitor conversations around the company's four private-label brands: Best Choice, Always Save, Clearly Organic and Superior Selections.

"We are always looking for ways to provide high-value services to our retailers," said Steve Arnold, AWG senior vice president of Grocery Products. "Our marketing and advertising group contains really talented social media experts. We will keep our independent retailers competitive in the fast-paced digital marketplace through offensive and defensive monitoring and engagement."

"We already create and manage digital programs for many member retailers around the country," said corporate marketing manager Kate Favrow. "The C³ will enhance these programs by helping retailers to act upon social media conversations and data."

Established in 1926, AWG is a retailer-owned grocery cooperative serving more than 2,400 retail grocery stores in 21 states, is based in Kansas City, Kansas. It has annual sales of $7.85 billion.