SCOTTSDALE, Ariz. -- Kay Segal, a nationally known executive manager in non-traditional and convenience foodservice, convenience retail and business media, has launched a new advisory firm, Scottsdale, Ariz.-based Segal Insights.
With independent vision and opinions grounded in first-hand industry experience, Segal will provide business development analysis and growth strategies for convenience-store retailers, non-traditional foodservice operators and manufacturers.
Formerly senior vice president for CSP Business Media, Segal has decades of experience in traditional and non-traditional foodservice operations and marketing, convenience retailing as well as business development. Segal is now in a position to bring her experience to others in a unique customized format.
“Segal Insights is the culmination of years of experience and based upon my background in creating opportunity for other entities and organizations,” she said. “Using sound analysis and strategic development processes, I plan to provide my clients with industry understanding, strategy, actionable answers and connections.”
She will be presenting the Retail State of the Industry Update at the SIGMA 2015 Spring Convention in Amelia Island, Fla., May 5-8, addressing the latest trends affecting how consumers interact with retail.
In July 1996, Segal joined CSP Information Group, now CSP Business Media, leading her teams in a variety of roles for more than 18 years. During her tenure, she created new products; led marketing and media initiatives; built relationships with operators, suppliers, manufacturers and other associations; and oversaw many strategic and operational functions.
Segal played an integral role in transforming CSP into a market leader.
Prior to CSP, she worked with the Circle K Co. (now owned by Alimentation Couche-Tard) in Phoenix, and handled non-traditional c-store foodservice category management, franchise brand negotiations and program testing. Earlier in her tenure at Circle K, Segal worked in field operations and marketing.
Her resume includes positions with 7-Eleven, the Clark County Health District, Sky Chefs and within traditional foodservice and retail. In addition, she designed and built an independent convenience and foodservice operation with a small partnership group.
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