KNOXVILLE, Tenn. --Pilot Flying J officially launched its "Travel Well" campaign and brand refresh on November 3. The initiative includes offering customers a variety of healthy food selections, a high-quality collection of hot beverages offerings and $100 million in facility upgrades, aimed at leading to an overall improved customer experience. The Travel Well campaign will be a unique online and on-the-road event.
In celebration of the suite of upgrades and launches, Pilot Flying J is offering a "behind-the-scenes" peek into the travel experience of a variety of bloggers and personalities.
Pete Thomas from NBC's The Biggest Loser and NASCAR driver Michael Annett each will document their travels and how Pilot and Flying J locations are a part of their journey. Mommy Blogger "Mommy Katie" will share her family's experience on the road, and the bloggers at Just Short of Crazy and The Vacation Gals also will highlight how Pilot and Flying J locations provides solutions to their travel needs.
The bloggers will document their journeys on Pilot Flying J's dedicated website, http://travelwell.pilotflyingj.com and through social media.
The campaign runs through Thanksgiving.
To make healthy food choices more readily available, select locations feature PJ Fresh Marketplaces with fresh, healthy and high-quality meal choices including home-style meatloaf and roasted chicken. Additionally, Pilot and Flying J locations feature coffeehouse-quality beverages, such as "The Best Coffee on the Interstate," in eight flavors including Brazilian and Hazelnut; cappuccino; iced coffee and hot chocolate.
Shower upgrades include larger showers, improved lighting, Italian tile, additional hooks to hang and store personal items and custom-designed benches for seating. New restroom features include new tile finishes, low water consumption fixtures including toilets and faucets, touchless hand dryers and LED light fixtures aimed at providing a greater level of comfort during travel stops.
The company has also expanded its network this year, opening 11 new stores and expanding its fuel network to an additional 18 locations. With more than 650 stores, Pilot Flying J is the largest operator of travel centers and travel plazas in North America, making it easy for drivers to find locations convenient on their route.
"Providing convenience, quality and outstanding customer service is the cornerstone of our mission, said Whitney Haslam Johnson, director of brand and customer experience at Pilot Flying J. "Our primary goal is to always serve our customers with excellence, so when they asked for upgrades to our facilities and healthier food options, we were happy to deliver."
Pilot Flying J, the largest operator of travel centers and travel plazas in North America, is based in Knoxville, Tenn. The Pilot Flying J network provides drivers with access to more than 65,000 parking spaces for trucks, 4,400 showers and more than 4,500 diesel lanes offering diesel exhaust fluid (DEF) at the pump.
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