Marketing Strategies

Convenience store marketing strategy ideas & news
Mark Wahlberg

Mark Wahlberg

Company sponsors red carpet at burger joint’s grand-opening event to promote app

BOSTON -- In Boston on October 1, CITGO Petroleum Corp. sponsored the red carpet at the grand opening event of the city’s first Wahlburgers restaurant located in Fenway Park and adjacent to the iconic Boston CITGO sign, giving attendees a taste of the benefits of newly released Club CITGO mobile...

Signs multi-year sponsorship with football team for game-day promotions

SAN RAMON, Calif. & TAMPA, Fla. -- Chevron Products Co., a division of Chevron USA Inc., has signed a multi-year sponsorship with the Tampa Bay Buccaneers professional football team. “We are excited to welcome Chevron as our newest sponsor,” said Brian Ford, COO of the Tampa Bay Buccaneers. “...

Casa Ferrari Shell Carmel-By-The-Sea

Casa Ferrari, Carmel-By-The-Sea, Calif.

Automaker opens pop-up gas station in Carmel-By-The Sea

CARMEL-BY-THE-SEA, Calif. -- Ferrari continued to dominate the auctions surrounding this year’s Pebble Beach Concours d’Elegance—a 1964 250LM sold for $17.6 million and a 2005 Enzo that once belonged to Pope John Paul II commanded $6.05 million. But the Italian automaker took a decidedly off-the-...

Customizes inOvationTV content, media messaging to drive loyalty, in-store traffic
Reuter, Nelson, Segal combine extensive industry expertise to form Business Accelerator Team
LSI providing lighting, graphics, image upgrades for new branding programs
Acosta, Univision release “The Why? Behind The Buy” U.S. Hispanic Shopper Study
Promotion is largest in company’s history
Using News America Marketing technology for multi-brand soccer promotion
What made c-store retailer reverse course on confidentiality strategy?