Marketing Strategies

Convenience store marketing strategy ideas & news

Chevron launches campaign featuring convenience-store superhero

SAN RAMON, Calif. -- Although he hasn’t picked a side in the superhero “civil war,” Chevron ExtraMile’s new mascot ExtraMan is definitely the friend of the consumer, according to the convenience-store chain. Extraman is the face of the retailer’s new ‘Extras. Every day.’ campaign, part of what the...

Oil company secures firm to help negotiate promotional deals for retailers

HOUSTON -- Shell Oil Co. announced an agreement with a loyalty consulting and management firm to provide Shell wholesalers in-store marketing support in the form of negotiating promotions, providing marketing materials and developing social-media solutions, officials said. The firm, Exclusive...

Don Burke CRU 2016

Don Burke

(Photo: W. Scott Mitchell)

Opportunities abound in wine, chocolate and ... newspapers?

DALLAS -- Did you know that people buy chocolate with just about anything else in the store? That people have had $700 more in their accounts since last year? And that customers shop a convenience store in the evening the way they do a small grocery store? In the session “Boosting the Convenience...

Be a retail destination and elevate the c-store experience, Bona says .
Brand refresh puts convenience-store retailer front and center for growth
Company sponsors red carpet at burger joint’s grand-opening event to promote app
Signs multi-year sponsorship with football team for game-day promotions
Automaker opens pop-up gas station in Carmel-By-The Sea
Customizes inOvationTV content, media messaging to drive loyalty, in-store traffic
Reuter, Nelson, Segal combine extensive industry expertise to form Business Accelerator Team