Marketing Strategies

Convenience store marketing strategy ideas & news
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Traditional tactics still yield results for convenience-store retailers

Brought to you by Land Mark Products. With convenience stores buzzing about marketing tactics such as geofencing, beacons and social media, it might seem like traditional marketing tactics are out of the picture. Many operators, however, continue to rely on old-school, time-tested strategies when...

5 Points Market convenience store

A look at some of the features inside Maxey Energy's 5 Points Market in Kerrville, Texas.

Chevron ExtraMile ExtraMan

Chevron launches campaign featuring convenience-store superhero

SAN RAMON, Calif. -- Although he hasn’t picked a side in the superhero “civil war,” Chevron ExtraMile’s new mascot ExtraMan is definitely the friend of the consumer, according to the convenience-store chain. Extraman is the face of the retailer’s new ‘Extras. Every day.’ campaign, part of what the...

Shell Exclusive Connection$
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Don Burke CRU 2016
Opportunities abound in wine, chocolate and ... newspapers?
Joe Bona CRU 2016
Be a retail destination and elevate the c-store experience, Bona says .
miller oil
Brand refresh puts convenience-store retailer front and center for growth
Mark Wahlberg
Company sponsors red carpet at burger joint’s grand-opening event to promote app
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Signs multi-year sponsorship with football team for game-day promotions
Casa Ferrari Shell Carmel-By-The-Sea
Automaker opens pop-up gas station in Carmel-By-The Sea

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