Marketing Strategies

Convenience store marketing strategy ideas & news
Joe Bona CRU 2016

Joe Bona

(Photo: W. Scott Mitchell)

Be a retail destination and elevate the c-store experience, Bona says

DALLAS -- Forget the idea of making a better convenience store—just think about the store in a different way. That’s how Joe Bona, co-founder and president of MoseleyBona Retail, began his session “Steal This Idea: Great Ideas from Retail and Restaurants” at CSP ’s Convenience Retailing University...

Brand refresh puts convenience-store retailer front and center for growth

NORFOLK, Va. – It’s Millers time. Miller Oil Co., Norfolk, Va., is part-way through a dramatic facelift for its convenience stores, one that will place its own store brand front and center. “If you look at the progressive marketers out there, everyone is trying to stay current and relevant,”...

Mark Wahlberg

Mark Wahlberg

Company sponsors red carpet at burger joint’s grand-opening event to promote app

BOSTON -- In Boston on October 1, CITGO Petroleum Corp. sponsored the red carpet at the grand opening event of the city’s first Wahlburgers restaurant located in Fenway Park and adjacent to the iconic Boston CITGO sign, giving attendees a taste of the benefits of newly released Club CITGO mobile...

Signs multi-year sponsorship with football team for game-day promotions
Automaker opens pop-up gas station in Carmel-By-The Sea
Customizes inOvationTV content, media messaging to drive loyalty, in-store traffic
Reuter, Nelson, Segal combine extensive industry expertise to form Business Accelerator Team
LSI providing lighting, graphics, image upgrades for new branding programs
Acosta, Univision release “The Why? Behind The Buy” U.S. Hispanic Shopper Study
Promotion is largest in company’s history