Marketing Strategies

Convenience store marketing strategy ideas & news

Traditional tactics still yield results for convenience-store retailers

Brought to you by Land Mark Products. With convenience stores buzzing about marketing tactics such as geofencing, beacons and social media, it might seem like traditional marketing tactics are out of the picture. Many operators, however, continue to rely on old-school, time-tested strategies when...

A look at some of the features inside Maxey Energy's 5 Points Market in Kerrville, Texas.

Chevron launches campaign featuring convenience-store superhero

SAN RAMON, Calif. -- Although he hasn’t picked a side in the superhero “civil war,” Chevron ExtraMile’s new mascot ExtraMan is definitely the friend of the consumer, according to the convenience-store chain. Extraman is the face of the retailer’s new ‘Extras. Every day.’ campaign, part of what the...

Oil company secures firm to help negotiate promotional deals for retailers
Opportunities abound in wine, chocolate and ... newspapers?
Be a retail destination and elevate the c-store experience, Bona says .
Brand refresh puts convenience-store retailer front and center for growth
Company sponsors red carpet at burger joint’s grand-opening event to promote app
Signs multi-year sponsorship with football team for game-day promotions
Automaker opens pop-up gas station in Carmel-By-The Sea