Marketing Strategies

Convenience store marketing strategy ideas & news
Source: Next Door

NACS Show's Ideas 2 Go video presentation reveals retail reinvention

ATLANTA -- From high-end ethnic cuisine to Internet ambiance, craft-beer taps to hand-crafted boots, retailers featured in the annual "Ideas 2 Go" video shown during the 2013 NACS Show this week in Atlanta sought to reinvent the notion of retail gas and convenience by bringing in products, offers...

Quinn Ricker

Quinn Ricker

NACS Show: It's more than a logo or a look, experts say

ATLANTA -- A once-bitten fruit. A red bull's eye. A green mermaid. They are not just an apple or a dart's destination or a mythical creature of beauty and mystery. They are the iconic signatures that require neither words nor clues to know their owners. Are these images what made Apple, Target and...

Chip Conley

Chip Conley

NACS Show: Winning employee, customer loyalty a matter of exceeding expectations

ATLANTA -- Hotels and the convenience store channel have a few things in common. Both are service industries, both face grueling competition, and both have a workforce that is often paid an hourly rate, has no higher education and serve in what detractors consider "dead-end jobs." With those...

American Express Serve
7-Eleven to become part of American Express Serve's free cash-loading network.
Walgreens Convenience
Walgreens leveraging low-cost financial services via rewards to draw in "unbanked".
C-store, retail brand agency CBX also celebrating 10th anniversary
Kickback rewards
Nebraska convenience store chain Uncle Neal's launches loyalty program through Kickback.
My Goods
Pacific Convenience & Fuels drops Circle K for "My Goods Market".
Wheels Consumers Petroleum
Connecticut distributor rebrands c-stores with updated look, foodservice ties
Retailer to build 20 new sites a year, rebrand older locations