Marketing Strategies

Convenience store marketing strategy ideas & news

Pacific Convenience & Fuels drops Circle K for "My Goods Market"

PLEASANTON, Calif. -- In a move that will turn about 300 stores in the West Coast region from Circle K to a new c-store brand--My Goods Market--Pacific Convenience & Fuels LLC has announced a name switch-up, with officials "excited" about the opportunity to infuse their own ideas into the chain...

Wheels Consumers Petroleum


Connecticut distributor rebrands c-stores with updated look, foodservice ties

TRUMBULL, Conn. -- Far from spinning its wheels, Consumers Petroleum has been earnestly rebranding and updating its convenience stores to the "Wheels" moniker, upgrading fixtures, installing new equipment and bringing in not one, but two proprietary fast-food programs into their newest prototype...

Retailer to build 20 new sites a year, rebrand older locations

BRENTWOOD, Tenn. -- With 20 new convenience stores to be built a year and a rebranding program under way, Delek Holdings' Mapco may be on its way to shaking the moniker of being exclusively a rollup acquirer. Sure, the Brentwood, Tenn.-based retail is still open to growing through acquisition, but...

Inside Walmart on Campus; Despite cramped aisles & 7-foot-high shelves, pilot program packs ‘em in
Automated convenience store installation will be third in California
Toot'n Totum Rebranding 10 Express Lane Stores; Acquisition from Frontier Fuels closed in early spring.
Report suggests vast potential for retailers to increase in-store traffic
QuickChek Corp. brought its first Q Café to New York this week with the opening of a new, larger convenience store in Ulster, N.Y.
Attendees at convenience-focused technology standards conference worked toward identifying emerging industry trends.
Women more likely than men to have negative outlook