Marketing Strategies

Convenience store marketing strategy ideas & news

Surprising new entries help boost drive-thru profits

PORT WASHINGTON , N.Y. -- The drive-thru didn't start among burger chains--nor will it stay there. McDonald's Ray Kroc borrowed the idea from a Fotomat, and now designer coffee brands, fast-casual chains and convenience stores are finding success with drive-thrus, driving sales up 3% in 2011. After...

Personalizes advertising, promotions based on consumer loyalty status, purchases

GREENSBORO, N.C. -- Gilbarco Veeder-Root has announced the certification of Kickback Points with its generic loyalty interface for the Applause Media System. This agreement marks the first time an embedded digital forecourt media solution that personalizes advertising and promotions is available to...

Offering extends relationship by expanding platform with fully integrated loyalty system

HOUSTON -- CITGO has approved The Pinnacle Corp.'s Loyalink loyalty platform as a new offering within CITGO's Loyalty Bucks program. Announced in February 2012, CITGO launched its new Loyalty Bucks program (see Related Content below for previous CSP Daily News coverage) and partnered with a small...

Rewards customers for fuel, car wash, c-store purchases with merchandise, travel
Albertson's Fuel Express helps Tesoro; Howdy's, Catalina Marts help Western Refining.
74% have visited fast-food restaurant for lunch in past 30 days
Posting images on 'Crime Busters' Facebook page, Twitter.
C-store chains with diversified food, beverage mix better positioned than oil co. retail outlets
Gift and prepaid card provider SVM LP has formed a new business unit that will focus on gasoline rewards and stored-value card management.
Core markets, foodservice to grow along with Florida expansion, Stoeckel says

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