Marketing Strategies

Convenience store marketing strategy ideas & news

Gift and prepaid card provider SVM LP has formed a new business unit that will focus on gasoline rewards and stored-value card management.

DES PLAINES, Ill. -- Gift and prepaid card provider SVM LP has formed a new business unit that will focus on gasoline rewards and stored-value card management. The new business, named FuelCircle, will initially use SVM's relationships with oil companies like BP, Chevron, ExxonMobil and Sunoco to...

Core markets, foodservice to grow along with Florida expansion, Stoeckel says

WAWA, Pa. -- Even as it prepares to enter the state of Florida, Wawa Inc. will see "exciting developments" in its core markets, CEO Howard Stoeckel said in his latest "Bird's Eye View" blog. The retailer is making "a commitment to reinvest in [its] almost 600 Mid-Atlantic stores, and through the...

Consumers are cutting back purchases at gas stations and convenience stores as the price at the pump rises, Gulf Oil CEO Joe Petrowski told CNBC on Tuesday.

FRAMINGHAM , Mass. -- Consumers are cutting back purchases at gas stations and convenience stores as the price at the pump rises, Gulf Oil CEO Joe Petrowski told CNBC on Tuesday. Watch the video below or click here . "We watch closely at the 600 stores we own and operate," he said. "We're starting...

Working with Exclusive Connection$ to allow marketer customization
Altria details shift in usage; encouraged by early sales of Marlboro Black
The discount, limited-assortment retailer's stores average 15,000 square feet.
The discount, limited-assortment retailer's stores average 15,000 square feet.
While consumers intellectually understand that the corner store isn't responsible for high prices at the pump, they still don't like fuels retailers.
Study finds all restaurant segments are losing visits to prepared-food offerings
6,000-square-foot stores designed to give consumers "more".

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