Marketing Strategies

Convenience store marketing strategy ideas & news

74% have visited fast-food restaurant for lunch in past 30 days

NEW YORK -- Health-conscious consumers still can't resist the expanding healthy menu options or the convenience of quick-service restaurants (QSRs), according to a new study from local market consumer research firm Scarborough; 74% of these consumers visited a fast-food restaurant for lunch in the...

Posting images on 'Crime Busters' Facebook page, Twitter

THUNDER BAY, Ontario -- Mac's Convenience Stores recently adds social media to its crime prevention tactics in Thunder Bay, Ontario, reported the Net News Ledger . Mac's stores in Central Canada have developed an innovative approach to augment its formidable crime prevention measures by using...

C-store chains with diversified food, beverage mix better positioned than oil co. retail outlets

HOUSTON -- U.S. consumers waged a courageous battle against high fuel prices by driving less last year, but still ended up paying 24% more for less gasoline, according to motor fuels research by The NPD Group, a leading market research company. NPD's Motor Fuels Index finds that consumers paid 24%...

Gift and prepaid card provider SVM LP has formed a new business unit that will focus on gasoline rewards and stored-value card management.
Core markets, foodservice to grow along with Florida expansion, Stoeckel says
Consumers are cutting back purchases at gas stations and convenience stores as the price at the pump rises, Gulf Oil CEO Joe Petrowski told CNBC on Tuesday.
Working with Exclusive Connection$ to allow marketer customization
Altria details shift in usage; encouraged by early sales of Marlboro Black
The discount, limited-assortment retailer's stores average 15,000 square feet.
The discount, limited-assortment retailer's stores average 15,000 square feet.