Marketing Strategies

Convenience store marketing strategy ideas & news

Propel Fuels receives $10.1 million grant from California Energy Commission

REDWOOD CITY , Calif. -- Propel Fuels, a leading retailer of renewable fuels and clean mobility solutions, has been awarded a $10.1 million grant from the California Energy Commission (CEC) to build more than 100 flexible-fuel E85 stations over the next four years. The award is funded through the...

Pilot Flying J to Open Seven New Stores

Sites slated for Iowa, Oregon, South Dakota, Tennessee, Texas, Washington, Alberta

KNOXVILLE , Tenn. -- Pilot Flying J recently announced plans to open seven new travel centers and travel plazas in June and July. The new stores include: Pilot Travel Center in Cleveland, Tenn. Flying J Travel Plaza in Anna, Texas. Pilot Travel Center in Murdo, S.D. Pilot Travel Center in Ferndale...

Surprising new entries help boost drive-thru profits

PORT WASHINGTON , N.Y. -- The drive-thru didn't start among burger chains--nor will it stay there. McDonald's Ray Kroc borrowed the idea from a Fotomat, and now designer coffee brands, fast-casual chains and convenience stores are finding success with drive-thrus, driving sales up 3% in 2011. After...

Personalizes advertising, promotions based on consumer loyalty status, purchases
Offering extends relationship by expanding platform with fully integrated loyalty system
Rewards customers for fuel, car wash, c-store purchases with merchandise, travel
Albertson's Fuel Express helps Tesoro; Howdy's, Catalina Marts help Western Refining.
74% have visited fast-food restaurant for lunch in past 30 days
Posting images on 'Crime Busters' Facebook page, Twitter.
C-store chains with diversified food, beverage mix better positioned than oil co. retail outlets