Marketing Strategies

Convenience store marketing strategy ideas & news

LSI providing lighting, graphics, image upgrades for new branding programs

HOUSTON -- Phillips 66 is rolling out a new national image programs at several hundred gas stations in 2015 that include the new Phillips 66 “shield” and 76 “wave” designs. The new brand images are part of Phillips 66's Experience 66 campaign and operational support initiative to encourage...

Acosta, Univision release “The Why? Behind The Buy” U.S. Hispanic Shopper Study

JACKSONVILLE, Fla. – “Hispanic shoppers outperform their total U.S. counterparts,” according to a new report by Acosta Sales & Marketing and Univision Communications Inc. Acosta, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, and Univision, a...

Promotion is largest in company’s history

SAINT JOHN, N.B. -- Irving Oil has launched Pump Up the Fun, a new retail promotional campaign, throughout its entire retail network to make fueling up with Irving Oil exciting and rewarding for customers this summer. “Pump Up the Fun is the largest retail promotion in Irving Oil’s history,” said...

Using News America Marketing technology for multi-brand soccer promotion
What made c-store retailer reverse course on confidentiality strategy?
The answers—five key consumer insights and seven tidy buckets—may surprise you
Also hosting neighborhood, summer events
General Mills survey looks at differences among urban, suburban, rural convenience stores
Larger deal has hidden format-blurring, convenience-encroaching implications
New logo, slot machine concept, more