Marketing Strategies

Convenience store marketing strategy ideas & news
Donna Hood Crecca, Paul Jankowski, Ira Blumenthal, Pete Filiaci

Donna Hood Crecca (left), Paul Jankowski, Ira Blumenthal, Pete Filiaci

(Source: W. Scott Mitchell)

The answers—five key consumer insights and seven tidy buckets—may surprise you

NASHVILLE, Tenn. -- Being in the food business these days can be as complex as a mechanic-in-training trying to assemble a sports car from scratch. Competition. Regulation. Segmentation. Diversity. Ethnicity. Allergies. Yes, said Donna Hood Crecca, Technomic Inc.’s senior director, everything about...

Also hosting neighborhood, summer events

CORPUS CHRISTI, Texas -- Stripes Convenience Stores is hosting three "Neighborhood and Community NASCAR Celebrations" as part of welcoming Sunoco fuel, the official fuel of NASCAR, to Abilene, Texas. The entire community is invited to join Stripes team members at the following locations on June 22...

General Mills survey looks at differences among urban, suburban, rural convenience stores

MINNEAPOLIS -- Convenience-store shoppers’ needs vary depending on whether they are shopping in the city versus the suburbs, according to General Mills Convenience & Foodservice, which conducted a survey to learn more about usage and desired offerings among urban, suburban and rural convenience...

Larger deal has hidden format-blurring, convenience-encroaching implications
New logo, slot machine concept, more
Smaller-footprint format aims to offer “convenience,” low prices to millennials
Shoppers spending less time in grocery, more in c-stores, says VideoMining
Marketing director offers details on chain's rebranding, remodeling effort.
Deal features promotions, contests
CBX brand expert urges channel to “radically rethink” model, merchandise mix