Marketing Strategies

Convenience store marketing strategy ideas & news

General Mills survey looks at differences among urban, suburban, rural convenience stores

MINNEAPOLIS -- Convenience-store shoppers’ needs vary depending on whether they are shopping in the city versus the suburbs, according to General Mills Convenience & Foodservice, which conducted a survey to learn more about usage and desired offerings among urban, suburban and rural convenience...

Larger deal has hidden format-blurring, convenience-encroaching implications

WOONSOCKET, R.I. & MINNEAPOLIS – In a deal that will affect both the convenience-store and drug-store channels, CVS Health Corp. and Target Corp. have announced that they have entered into a definitive agreement for CVS Health to acquire Target’s pharmacy and clinic businesses for approximately...

New logo, slot machine concept, more

CANASTOTA, N.Y. -- On June 12, the Oneida Indian Nation unveiled a newly remodeled and rebranded SavOn convenience store and gas station at Oneida Lake in Canastota, N.Y. The Oneida Nation will roll out the new SāvOn brand at the remaining 12 locations through a multi-year rebranding initiative...

Smaller-footprint format aims to offer “convenience,” low prices to millennials
Shoppers spending less time in grocery, more in c-stores, says VideoMining
Marketing director offers details on chain's rebranding, remodeling effort.
Deal features promotions, contests
CBX brand expert urges channel to “radically rethink” model, merchandise mix
C-store concept wins retail design award
Segal Insights will provide business development analysis, growth strategies