Marketing Strategies

Convenience store marketing strategy ideas & news

Customizes inOvationTV content, media messaging to drive loyalty, in-store traffic

PITTSBURGH -- Superior Petroleum Co. said that its gas stations have customized the media messaging in Wayne and GSTV’s inOvationTV Media Platform for optimal customer segmentation. It said it has found that gasoline-dispenser media content aimed toward its female customers should focus on weather...

Reuter, Nelson, Segal combine extensive industry expertise to form Business Accelerator Team

SCOTTSDALE, Ariz. -- Three respected convenience-store industry veterans have joined together to create an advisory and business catalyst firm. CSP founder Paul Reuter, former CSP vice president Kay Segal and c-store study groups leader David Nelson have formed Business Accelerator Team (BATeam). “...

LSI providing lighting, graphics, image upgrades for new branding programs

HOUSTON -- Phillips 66 is rolling out a new national image programs at several hundred gas stations in 2015 that include the new Phillips 66 “shield” and 76 “wave” designs. The new brand images are part of Phillips 66's Experience 66 campaign and operational support initiative to encourage...

Acosta, Univision release “The Why? Behind The Buy” U.S. Hispanic Shopper Study
Promotion is largest in company’s history
Using News America Marketing technology for multi-brand soccer promotion
What made c-store retailer reverse course on confidentiality strategy?
The answers—five key consumer insights and seven tidy buckets—may surprise you
Also hosting neighborhood, summer events
General Mills survey looks at differences among urban, suburban, rural convenience stores