Marketing Strategies

Convenience store marketing strategy ideas & news

Drivers can now redeem TravelCenters of America UltraONE points for merchandise in new online catalog

WESTLAKE, Ohio -- TravelCenters of America LLC has unveiled a new online merchandise catalog for its UltraONE loyalty program members. Now, professional drivers have thousands of name-brand rewards from which to choose--items that can be obtained using UltraONE Points earned at TA and Petro...

Urges Congress not to buy banks' "bogus arguments"; free checking's demise "greatly exaggerated"

WASHINGTON -- "It's time to face the facts that debit reform is good for consumers, small business and the U.S. economy," the Merchants Payments Coalition (MPC) said in a letter urging members of Congress to not "fall prey to bogus arguments [by banks] about the impact of the debit reforms."...

Rollout follows successful trial in Bakersfield, Calif.

EL SEGUNDO, Calif. -- Fresh & Easy Neighborhood Market Inc. is rolling out its new Friends of Fresh & Easy "thank you" card to all its stores next week following a successful trial of the program at seven stores in Bakersfield. The card was well-received by customers during the trial, the...

Groups mark debit-card fee reform date with swipes of their own at Bank of America
Gas prices sneak below $3 per gallon in a few states
First location to sport racing brand opens in Romeoville, Ill.; more opening this week
Awarded with free food, free gasoline
West Coast Road Show to kick off nationwide meetings
Aloha Petroleum Ltd. unveiled the first "ground-up" version of a new prototype design for its convenience store fuel sites that highlights its local roots. .
Innovation, creativity crucial to lure today's diner, FARE panelists agree.