Marketing Strategies

Convenience store marketing strategy ideas & news

Rollout follows successful trial in Bakersfield, Calif.

EL SEGUNDO, Calif. -- Fresh & Easy Neighborhood Market Inc. is rolling out its new Friends of Fresh & Easy "thank you" card to all its stores next week following a successful trial of the program at seven stores in Bakersfield. The card was well-received by customers during the trial, the...

Groups mark debit-card fee reform date with swipes of their own at Bank of America

WASHINGTON -- Merchants and their customers will save billions of dollars now that new Federal Reserve regulations cutting debit-card swipe fees roughly in half took effect October 1, according to the National Retail Federation. "Retailers across the nation are developing a wide range of innovative...

Gas prices sneak below $3 per gallon in a few states

NEW YORK -- For the first time in months, retail gasoline prices have fallen below $3 a gallon in some places, including parts of Michigan, Missouri and Texas. And the relief is likely to spread thanks to a sharp decline in crude-oil prices, said an Associated Press report. The national average for...

First location to sport racing brand opens in Romeoville, Ill.; more opening this week
Awarded with free food, free gasoline
West Coast Road Show to kick off nationwide meetings
Aloha Petroleum Ltd. unveiled the first "ground-up" version of a new prototype design for its convenience store fuel sites that highlights its local roots. .
Innovation, creativity crucial to lure today's diner, FARE panelists agree.
Investigation shows tainted fuel from terminal now out of system
"Cool Flash & Free Gas Along the Way" sweepstakes will award free gas, electronics.