Marketing Strategies
Coca-Cola shifting gears on seasonal packaging over public's reaction
ATLANTA -- Coca-Cola Co. is switching back to its traditional red can just one month after rolling out its flagship cola in a snow-white can for the holidays. New seasonal cans in red will start shipping by next week, as white cans--initially expected to be in stores through February--make an exit...
Provides benefit savings of up to 25 cents per gallon
HOUSTON -- BP North American Products is gearing up to launch its long-delayed loyalty card on the U.S. market. It will kick off a multi-million dollar promotional campaign to generate buzz for the new plastic, to be closely followed by the promise of discounts for consumers and bounties for...
Utah site trades on excitement of professional sports teams
DRAPER, Utah -- ProStop Convenience Stores unveiled an innovative new c-store format this past week with the grand opening of its newest location in Draper, Utah. Developed in partnership between the Larry H. Miller Group of Cos. and Solutions Operation Management, the ProStop Convenience Store...
