Marketing Strategies

Convenience store marketing strategy ideas & news

Coca-Cola shifting gears on seasonal packaging over public's reaction

ATLANTA -- Coca-Cola Co. is switching back to its traditional red can just one month after rolling out its flagship cola in a snow-white can for the holidays. New seasonal cans in red will start shipping by next week, as white cans--initially expected to be in stores through February--make an exit...

Provides benefit savings of up to 25 cents per gallon

HOUSTON -- BP North American Products is gearing up to launch its long-delayed loyalty card on the U.S. market. It will kick off a multi-million dollar promotional campaign to generate buzz for the new plastic, to be closely followed by the promise of discounts for consumers and bounties for...

Utah site trades on excitement of professional sports teams

DRAPER, Utah -- ProStop Convenience Stores unveiled an innovative new c-store format this past week with the grand opening of its newest location in Draper, Utah. Developed in partnership between the Larry H. Miller Group of Cos. and Solutions Operation Management, the ProStop Convenience Store...

Crown Imports rolls out annual holiday retail promotion, TV spot
Cenex continues to drive Cabela’s CLUB Visa Card
6,700-square-foot site largest in chain, expands several sections
BP asks marketers to take a fresh look at its Pump Rewards program
Also launching c-store placement campaign through Mr. Checkout
Drivers can now redeem TravelCenters of America UltraONE points for merchandise in new online catalog
Urges Congress not to buy banks' "bogus arguments"; free checking's demise "greatly exaggerated".