Marketing Strategies

Convenience store marketing strategy ideas & news

Crown Imports rolls out annual holiday retail promotion, TV spot

CHICAGO -- The Feliz Navidad holiday promotion from Crown Imports for its Corona Extra and Corona Light brings holiday cheer to retail accounts with an array of new support materials, including a new mass display piece to remind consumers the "spirit of the getaway" is always in season while...

Cenex continues to drive Cabela’s CLUB Visa Card

ST. PAUL, Minn. -- The loyalty partnership between CHS and Cabela’s has succeeded in building business for Cenex marketers and earning customers who shop at Cenex convenience stores an additional 1.4 million reward points, according to the company. “The program has been a big success. In our first...

6,700-square-foot site largest in chain, expands several sections

BREWERTON, N.Y. -- Nice N Easy Grocery Shoppes opened the doors to its newest and largest store yesterday, ushering in a new phase in the Upstate New York chain’s efforts to serve its local communities. “We’re rolling the dice that this is something that’s going to work,” president and CEO John...

BP asks marketers to take a fresh look at its Pump Rewards program
Also launching c-store placement campaign through Mr. Checkout
Drivers can now redeem TravelCenters of America UltraONE points for merchandise in new online catalog
Urges Congress not to buy banks' "bogus arguments"; free checking's demise "greatly exaggerated".
Rollout follows successful trial in Bakersfield, Calif.
Groups mark debit-card fee reform date with swipes of their own at Bank of America
Gas prices sneak below $3 per gallon in a few states