Marketing Strategies

Convenience store marketing strategy ideas & news

BP asks marketers to take a fresh look at its Pump Rewards program

CHICAGO -- BP is launching a new initiative to get more of its branded marketers to sign up for its pump rewards program, currently scheduled to make its public launch in March 2012, CSP Daily News has learned. The oil major is offering a "Do-It-Yourself" roll-back toolkit as a "second chance" for...

Also launching c-store placement campaign through Mr. Checkout

LOS ANGELES -- Pacific Shore Holdings Inc. has kicked off a major marketing campaign for its Energy-X Gum through various social media venues including Facebook, YouTube and Twitter. The company is also launching a placement campaign in more than 175 convenience stores throughout the Los Angeles...

Drivers can now redeem TravelCenters of America UltraONE points for merchandise in new online catalog

WESTLAKE, Ohio -- TravelCenters of America LLC has unveiled a new online merchandise catalog for its UltraONE loyalty program members. Now, professional drivers have thousands of name-brand rewards from which to choose--items that can be obtained using UltraONE Points earned at TA and Petro...

Urges Congress not to buy banks' "bogus arguments"; free checking's demise "greatly exaggerated".
Rollout follows successful trial in Bakersfield, Calif.
Groups mark debit-card fee reform date with swipes of their own at Bank of America
Gas prices sneak below $3 per gallon in a few states
First location to sport racing brand opens in Romeoville, Ill.; more opening this week
Awarded with free food, free gasoline
West Coast Road Show to kick off nationwide meetings