Marketing Strategies
Rollout follows successful trial in Bakersfield, Calif.
EL SEGUNDO, Calif. -- Fresh & Easy Neighborhood Market Inc. is rolling out its new Friends of Fresh & Easy "thank you" card to all its stores next week following a successful trial of the program at seven stores in Bakersfield. The card was well-received by customers during the trial, the...
Groups mark debit-card fee reform date with swipes of their own at Bank of America
WASHINGTON -- Merchants and their customers will save billions of dollars now that new Federal Reserve regulations cutting debit-card swipe fees roughly in half took effect October 1, according to the National Retail Federation. "Retailers across the nation are developing a wide range of innovative...
Gas prices sneak below $3 per gallon in a few states
NEW YORK -- For the first time in months, retail gasoline prices have fallen below $3 a gallon in some places, including parts of Michigan, Missouri and Texas. And the relief is likely to spread thanks to a sharp decline in crude-oil prices, said an Associated Press report. The national average for...
