Marketing Strategies
Provides benefit savings of up to 25 cents per gallon
HOUSTON -- BP North American Products is gearing up to launch its long-delayed loyalty card on the U.S. market. It will kick off a multi-million dollar promotional campaign to generate buzz for the new plastic, to be closely followed by the promise of discounts for consumers and bounties for...
Utah site trades on excitement of professional sports teams
DRAPER, Utah -- ProStop Convenience Stores unveiled an innovative new c-store format this past week with the grand opening of its newest location in Draper, Utah. Developed in partnership between the Larry H. Miller Group of Cos. and Solutions Operation Management, the ProStop Convenience Store...
Crown Imports rolls out annual holiday retail promotion, TV spot
CHICAGO -- The Feliz Navidad holiday promotion from Crown Imports for its Corona Extra and Corona Light brings holiday cheer to retail accounts with an array of new support materials, including a new mass display piece to remind consumers the "spirit of the getaway" is always in season while...
