Marketing Strategies

Convenience store marketing strategy ideas & news

New AAA fuel savings program exceeding expectations

TONAWANDA, N.Y. -- When NOCO Express and AAA Western & Central New York first launched their joint fuel savings and rewards program in early May, the goal was to log 5,000 unique users within the first month. The program easily surpassed that within the first week, said Henry Bays, general...

Phillips 66, Conoco, 76 sites participating in KickBack

HOUSTON -- ConocoPhillips has joined the KickBack Points Coalition Loyalty Program. This program will offer Phillips 66, Conoco and 76-branded retailers a turnkey and cost-effective loyalty solution. Participating consumers can earn and redeem points instantly for fuel and merchandise purchases at...

Retailer brings MySheetz card to Pennsylvania following successful tests

ALTOONA, Pa. -- After tests in its Ohio and North Carolina convenience stores, Sheetz Inc. is debuting its loyalty card in Pennsylvania, reported The Patriot-News . Rich Steckroth, director of business development for the Altoona, Pa.-based chain, told CSP Daily News that the MySheetz loyalty card...

Euromonitor report details company's findings on tobacco consumers.
Beverage leveraging social media to engage customers, retailers
Taking the temperature of consumer confidence, foodservice spending
Retailers need to improve product, service, communications, says Mintel
But retailer violations don't increase, say Weights & Measures inspectors.
Will also pay $20,000 as part of settlement of mislabeled fuel
2011 growth includes expansion into three new states

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