Marketing Strategies

Convenience store marketing strategy ideas & news

Investigation shows tainted fuel from terminal now out of system

HARTFORD, Conn. -- The Connecticut Department of Consumer Protection has been investigating reports from consumers experiencing problems with their vehicles after purchasing gasoline. On Friday, it said, "We believe that all the tainted gasoline has worked its way through the retail system at this...

"Cool Flash & Free Gas Along the Way" sweepstakes will award free gas, electronics

ODESSA, Texas -- Alon Brands Inc. has launched the "Cool Flash & Free Gas Along the Way" promotion in Arizona, New Mexico and Texas. The chain is giving away a total of $120,000 in gasoline. The company announced on Facebook: "Win one of 3 incredible giveaways by helping us get 1,000 new...

Consumers' fuel purchases increasingly driven by discounts, rewards, rather than brand, quality

HOUSTON -- Over the past few months, consumers have shifted from brand and quality as a reason to purchase gasoline in favor of discount, rebate and reward programs, according to recent motor fuels research by market research company The NPD Group. Based on NPD's Motor Fuels Index, which tracks...

New AAA fuel savings program exceeding expectations
Phillips 66, Conoco, 76 sites participating in KickBack
Retailer brings MySheetz card to Pennsylvania following successful tests
Euromonitor report details company's findings on tobacco consumers.
Beverage leveraging social media to engage customers, retailers
Taking the temperature of consumer confidence, foodservice spending
Retailers need to improve product, service, communications, says Mintel