Marketing Strategies

Convenience store marketing strategy ideas & news

Aloha Petroleum Ltd. unveiled the first "ground-up" version of a new prototype design for its convenience store fuel sites that highlights its local roots.

HONOLULU -- Aloha Petroleum Ltd., the Hawaii-based gasoline retailer and convenience store operator, has unveiled the first "ground-up" version of a new prototype design for its convenience store fuel sites that highlights the chain's local roots. Designed by strategic branding and retail design...

Innovation, creativity crucial to lure today's diner, FARE panelists agree

SCOTTSDALE, Ariz. -- How do you attract a consumer who has been changed--permanently--by the recession? It's not just about price. Consumers want value. They want an experience. Some of them want it "healthy." And they want you to offer what they want when they want it. That was the sentiment...

Investigation shows tainted fuel from terminal now out of system

HARTFORD, Conn. -- The Connecticut Department of Consumer Protection has been investigating reports from consumers experiencing problems with their vehicles after purchasing gasoline. On Friday, it said, "We believe that all the tainted gasoline has worked its way through the retail system at this...

"Cool Flash & Free Gas Along the Way" sweepstakes will award free gas, electronics.
Consumers' fuel purchases increasingly driven by discounts, rewards, rather than brand, quality.
New AAA fuel savings program exceeding expectations
Phillips 66, Conoco, 76 sites participating in KickBack
Retailer brings MySheetz card to Pennsylvania following successful tests
Euromonitor report details company's findings on tobacco consumers.
Beverage leveraging social media to engage customers, retailers

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