Marketing Strategies

Convenience store marketing strategy ideas & news
Photo Credit: Dawn Kasper

First location to sport racing brand opens in Romeoville, Ill.; more opening this week

ROMEOVILLE, Ill. -- The first of several NASCAR Car Wash locations has opened in Romeoville, Ill., in the Chicago area just in time for the Chase for the Sprint Cup race September 18 at Chicagoland Speedway in Joliet, Ill. Car washes in Matteson and Aurora, Ill., are scheduled to open this week...

Awarded with free food, free gasoline

YORK, Pa. -- Arthur Bankert of Fawn Grove, Pa., is the latest winner of a free year of gas in Rutter’s Fuel Up Free contest. And this month’s winners in Rutter’s Register, Scan and Win Sweepstakes enjoyed a 3-pack each of Sloppy Joe sliders, which is new this month to the menu at Rutter’s. “We’ve...

West Coast Road Show to kick off nationwide meetings

HOUSTON -- ConocoPhillips has joined the KickBack Points Coalition Loyalty Program and will be introducing the KickBack program through a series of Road Show meetings starting in Seattle on August 9. The KickBack program is a turnkey and cost-effective loyalty solution that allows participating...

Aloha Petroleum Ltd. unveiled the first "ground-up" version of a new prototype design for its convenience store fuel sites that highlights its local roots. .
Innovation, creativity crucial to lure today's diner, FARE panelists agree.
Investigation shows tainted fuel from terminal now out of system
"Cool Flash & Free Gas Along the Way" sweepstakes will award free gas, electronics.
Consumers' fuel purchases increasingly driven by discounts, rewards, rather than brand, quality.
New AAA fuel savings program exceeding expectations
Phillips 66, Conoco, 76 sites participating in KickBack