Marketing Strategies

Convenience store marketing strategy ideas & news

Donates More Than $2,200 to Middletown Volunteer Fire Department

MIDDLETOWN, N.Y. -- Middletown Quick Chek representatives presented a donation of $2,214 to members of the Middletown Volunteer Fire Department. The donation represents 25 cents for every sub, sandwich and wrap sold during the Middletown Quick Chek's first 30 days in operation (September 22 to...

Prototype focuses on foodservice, private label and connection to main store

NAPERVILLE, Ill. -- The latest Express convenience store prototype from Supervalu puts a stronger accent on upscale design, foodservice and private-label products carried over from the main grocery store. The first store with this designa Jewel Express in Naperville, Ill.opened Dec. 14. "This is a...

Post recession, researchers see shoppers' "pent-up demand" ready to explode

PHOENIX -- The dual trends of recessionary spending and growing online communities are reshaping shopper spending habits and changing the game for convenience store operators, according to speakers at CSP's 2009 Consumer Insights Forum in Phoenix. To start, numbers are showing that shoppers are...

Selects BrightWave Marketing as email marketing, social media agency
Exclusive partnership offers consumers double points
One-third find retail loyalty programs "more important" when battling tough times.
Lower gas prices have loosened up consumers' behavior, but not to pre-2008 levels.
Survey shows penny pinching ways likely to continue even as economy improves
But shoppers avoid c-stores if they believe selection of goods limited, study says
Kum & Go LC opened a new convenience store in Neosho, Mo., on August 21. The 3,400-square-foot store took 84 days to construct, the company said.

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