Marketing Strategies

Convenience store marketing strategy ideas & news

Exclusive partnership offers consumers double points

ST. PAUL, Minn. -- CHS Inc. a leading energy, grains and foods company, has partnered with Cabela's Inc. to create a new credit-card and loyalty program for Cenex, the retail fuel brand of CHS. The new Cenex co-branded Cabela's CLUB Visa card offers the same great benefits as the Cabela's CLUB Visa...

One-third find retail loyalty programs "more important" when battling tough times

CINCINNATI -- Despite the recession, U.S. consumer participation in rewards programs is on the rise across all demographic segments, according to recently released COLLOQUY research. The study reports a 19% participation growth by the general population since 2007. Activity in desirable demographic...

Lower gas prices have loosened up consumers' behavior, but not to pre-2008 levels

NEW YORK -- In the summer of 2008, U.S. gasoline prices hit record highs, with an average price per gallon topping $4 a gallon. As a result, consumers changed their behavior in order to save gasoline when possible, according to The Nielsen Co. For example, 78% said that they combined errands and...

Survey shows penny pinching ways likely to continue even as economy improves
But shoppers avoid c-stores if they believe selection of goods limited, study says
Kum & Go LC opened a new convenience store in Neosho, Mo., on August 21. The 3,400-square-foot store took 84 days to construct, the company said.
Snackers seeking vivid flavor, quality ingredients, pumped-up nutrition
In-N-Out, Chik-fil-A, Starbucks, Cracker Barrel, more top R&I's chains survey.
As market share drops, chains accelerating innovation
Wawa Inc. announced the celebration of its newest additiona brand new store in Wilmington, Del.

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