Marketing Strategies

Convenience store marketing strategy ideas & news

Post recession, researchers see shoppers' "pent-up demand" ready to explode

PHOENIX -- The dual trends of recessionary spending and growing online communities are reshaping shopper spending habits and changing the game for convenience store operators, according to speakers at CSP's 2009 Consumer Insights Forum in Phoenix. To start, numbers are showing that shoppers are...

Selects BrightWave Marketing as email marketing, social media agency

ATLANTA -- RaceTrac Petroleum has selected BrightWave Marketing as its email marketing and social media agency. The appointment is effective immediately. RaceTrac has chosen BrightWave Marketing, an agency specializing in email marketing and digital targeting messaging programs, to enhance and...

Exclusive partnership offers consumers double points

ST. PAUL, Minn. -- CHS Inc. a leading energy, grains and foods company, has partnered with Cabela's Inc. to create a new credit-card and loyalty program for Cenex, the retail fuel brand of CHS. The new Cenex co-branded Cabela's CLUB Visa card offers the same great benefits as the Cabela's CLUB Visa...

One-third find retail loyalty programs "more important" when battling tough times.
Lower gas prices have loosened up consumers' behavior, but not to pre-2008 levels.
Survey shows penny pinching ways likely to continue even as economy improves
But shoppers avoid c-stores if they believe selection of goods limited, study says
Kum & Go LC opened a new convenience store in Neosho, Mo., on August 21. The 3,400-square-foot store took 84 days to construct, the company said.
Snackers seeking vivid flavor, quality ingredients, pumped-up nutrition
In-N-Out, Chik-fil-A, Starbucks, Cracker Barrel, more top R&I's chains survey.