Marketing Strategies
Exclusive partnership offers consumers double points
ST. PAUL, Minn. -- CHS Inc. a leading energy, grains and foods company, has partnered with Cabela's Inc. to create a new credit-card and loyalty program for Cenex, the retail fuel brand of CHS. The new Cenex co-branded Cabela's CLUB Visa card offers the same great benefits as the Cabela's CLUB Visa...
One-third find retail loyalty programs "more important" when battling tough times
CINCINNATI -- Despite the recession, U.S. consumer participation in rewards programs is on the rise across all demographic segments, according to recently released COLLOQUY research. The study reports a 19% participation growth by the general population since 2007. Activity in desirable demographic...
Lower gas prices have loosened up consumers' behavior, but not to pre-2008 levels
NEW YORK -- In the summer of 2008, U.S. gasoline prices hit record highs, with an average price per gallon topping $4 a gallon. As a result, consumers changed their behavior in order to save gasoline when possible, according to The Nielsen Co. For example, 78% said that they combined errands and...
