Marketing Strategies
One-third find retail loyalty programs "more important" when battling tough times
CINCINNATI -- Despite the recession, U.S. consumer participation in rewards programs is on the rise across all demographic segments, according to recently released COLLOQUY research. The study reports a 19% participation growth by the general population since 2007. Activity in desirable demographic...
Lower gas prices have loosened up consumers' behavior, but not to pre-2008 levels
NEW YORK -- In the summer of 2008, U.S. gasoline prices hit record highs, with an average price per gallon topping $4 a gallon. As a result, consumers changed their behavior in order to save gasoline when possible, according to The Nielsen Co. For example, 78% said that they combined errands and...
Survey shows penny pinching ways likely to continue even as economy improves
NEW YORK -- A recent study of foodservice customers conducted by leading market research firm Data Development Worldwide (DDW) shows that consumers are not likely to easily or quickly return to spending more on dining out even as the economy is improving. The foodservice sector has been hard hit by...
