Marketing Strategies
Retailer using social networking for prize promotion; Moblu gets mileage
WEST DES MOINES, Iowa -- Kum & Go LC is getting further into the social media arena with its "Ticket Tuesday" promotion using Twitter. Other chains, such as Sheetz, are also exploring the uses of "tweeting." And along with convenience applications, gasoline-related applications for social...
Colloquy says 701 million retail industry memberships account for 39% share of market
CINCINNATI -- The U.S. Retail sector, including specialty retailers, grocers, mass merchants, department stores, drug stores, fuel-convenience stores and restaurants, now constitutes the largest collective market for U.S. loyalty reward program memberships, outstripping Travel-Hospitality and...
Agreement likely to achieve little more than payday for trial lawyers, says NATSO
ALEXANDRIA, Va. -- A proposed settlement agreement with Costco over "hot fuel" is the latest attempt by trial lawyers to mislead the public, according to Lisa Mullings, CEO of NATSO, the national association representing travel plazas and truckstops. Despite claims that the warehouse club will "fix...
