Marketing Strategies

Convenience store marketing strategy ideas & news

New logo, slot machine concept, more

CANASTOTA, N.Y. -- On June 12, the Oneida Indian Nation unveiled a newly remodeled and rebranded SavOn convenience store and gas station at Oneida Lake in Canastota, N.Y. The Oneida Nation will roll out the new SāvOn brand at the remaining 12 locations through a multi-year rebranding initiative...

Smaller-footprint format aims to offer “convenience,” low prices to millennials

AUSTIN, Texas – Whole Foods Market Inc. has revealed the name of its new streamlined, value-focused brand: 365 by Whole Foods Market. Beating his own deadline, Whole Foods co-CEO Walter Robb announced the concept in May and promised to put a name to it by Labor Day. Slated to begin opening in 2016...

Shoppers spending less time in grocery, more in c-stores, says VideoMining

STATE COLLEGE, Pa. -- Shoppers are spending less time in supermarkets and more time in convenience stores, according to the results of two major national studies by VideoMining Corp., a leading shopper behavior analytics company. VideoMining's third-annual Grocery MegaStudy found that shoppers are...

Marketing director offers details on chain's rebranding, remodeling effort.
Deal features promotions, contests
CBX brand expert urges channel to “radically rethink” model, merchandise mix
C-store concept wins retail design award
Segal Insights will provide business development analysis, growth strategies
Cardholders can now convert points, miles from other loyalty programs
Don't expect new chain to start selling milk, bread, coffee or gasoline … yet.