Marketing Strategies

Convenience store marketing strategy ideas & news

Deal features promotions, contests

SAINT JOHN, N.B. -- Irving Oil has announced a new partnership with the Boston Red Sox. "Like Irving Oil, the Boston Red Sox have a long and proud history in New England with strong ties to the community, and this partnership is a natural fit," the company said. “We are excited about this...

CBX brand expert urges channel to “radically rethink” model, merchandise mix

NEW YORK -- Chain drug stores should position themselves for the future by experimenting with paradigm-busting store prototypes that rethink business-as-usual approaches, said Joseph Bona, president of branded environments for brand agency CBX, in a column for Chain Drug Review . “Drug stores are...

C-store concept wins retail design award

TAMPA, Fla. -- The Association for Retail Environments (ARE) recently honored api(+), Tampa, Fla., with its gold award in the 2015 ARE Design Awards in the convenience-store category for its design of the Walmart to Go small-format concept. Walmart to Go is Wal-Mart Stores Inc.’s first pure-play...

Segal Insights will provide business development analysis, growth strategies
Cardholders can now convert points, miles from other loyalty programs
Don't expect new chain to start selling milk, bread, coffee or gasoline … yet.
Unveils Wall of Honor; invites artists to enter design contest for military appreciation mural
AMA Houston honors company for Convenience Store Alliance campaign
New campaign uses ampersand with new tagline, "Where & means more".
Firm will develop branded c-store concept, foodservice program