Marketing Strategies

Convenience store marketing strategy ideas & news
7-Eleven 7-Even (CSP Daily News / Convenience Stores)

What moniker prompted 7-Eleven to sue Baltimore retailer for trademark infringement?

BALTIMORE -- A Baltimore business is facing a multimillion-dollar trademark infringement lawsuit filed by convenience store retailer 7-Eleven Inc. , reported WBAL-TV. The chain said in its 13-page lawsuit that a store by the name of "7-Even" is infringing on its trademark by using a similar name...

Pilot Flying J Travel Well (CSP Daily News / Convenience Stores)

Initiative includes $100 million in facility upgrades, food, beverage changes

KNOXVILLE, Tenn. -- Travel center operator Pilot Flying J is launching a fresh brand identity. The initiative includes offering customers a variety of healthy food selections, a high-quality collection of hot beverages offerings and $100 million in facility upgrades, aimed at leading to an overall...

Mobile 2 Go Blog Couponing (CSP Daily News / Convenience Stores)

CPGs want to speak directly to customers, but what about marketing dollars?

OAKBROOK TERRACE, Ill. -- One of the more interesting ideas that stuck in my head walking the NACS trade show floor was the idea of "rollback at the point-of-sale." On the show floor, I encountered Anton Bakker of Outsite Networks, Norfolk, Va., and he referenced how customers today love dispensers...

CBX (CSP Daily News / Convenience Stores / Gas Stations)
Build stores around elevated foodservice, customer experience, say CBX, Insight
consumer packaged goods CPG (CSP Daily News / Convenience Stores)
But which channel saw biggest increase?
2014 NACS Show Ideas 2 Go (CSP Daily News / Convenience Stores / gas Stations)
NACS Show highlights cool combos, formats that reveal convenience industry's creativity.
Juan Carlos Davila Nielsen NACS Show Hispanics (CSP Daily News / Convenience Stores)
Selling tips for reaching increasingly diverse Latino consumers
VP Racing Winners Circle (CSP Daily News / Convenience Stores)
Backcourt image to leverage racing heritage, support brand positioning
Halloween spending (CSP Daily News / Convenience Stores)
Spending for holiday expected to exceed $11.3 billion in U.S. in 2014
Pantry Kangaroo Express Big South Conference (CSP Daily News / Convenience Stores
Pantry's chain "official convenience store" of collegiate athletic conference.