Marketing Strategies

Convenience store marketing strategy ideas & news

Selling tips for reaching increasingly diverse Latino consumers

LAS VEGAS -- As the senior vice president and general manager for the Hispanic market at Nielsen, Juan Carlos Davila hears a lot of talking points about the Hispanic population. Unfortunately, those talking points tend to be overly focused on the group's size and growth rate. "I assume we all know...

Backcourt image to leverage racing heritage, support brand positioning

SAN ANTONIO -- In conjunction with its retail branding program, VP Racing Fuels has introduced "Winner's Circle," its new convenience store brand. The new brand reflects VP's racing heritage, which is the foundation on which the company built its current business model. "We would not be where we...

Spending for holiday expected to exceed $11.3 billion in U.S. in 2014

NEW YORK -- Halloween will continue to drive consumers to spend, with nearly three-quarters (74%) of U.S. households planning to buy Halloween-related items, according to the International Council of Shopping Centers (ICSC) Halloween Consumer Spending Survey. It expects the total for Halloween-...

Pantry's chain "official convenience store" of collegiate athletic conference.
A c-store by the seashore with beach vibes glows on Pacific Coast Highway
Will cross-promote in stores, chain says
Hale moderates GMDC conference session identifying top-performing GM categories
Patsy Lou dealership opens gas station, convenience store, car wash
Enhances channel advertising presence
App will be available in more than 2,600 of chain's c-stores by year's end.

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