Marketing Strategies

Convenience store marketing strategy ideas & news

Flexible components offer opportunity for fresh look for brand's retail sites

CHICAGO -- Following a successful pilot by Parent Petroleum Inc. at three stations in 2013, BP has launched its new "to go" retail image, a flexible image offer that allows BP branded marketers to upgrade their convenience stores with an attractive, new look inside and out. The "to go" image is...

Daily Meal dishes up its list of favorite retailers

OAKBROOK TERRACE, Ill. -- Some of the country's favorite and most profitable convenience store chains offer both great service and competitive prices, according to a feature and slideshow presented by The Daily Meal . Seven of the 10 stores on the "all things food and drink" website's unscientific...

New Radio Shack

The new RadioShack has hands-on stations organized around themes such as "Build It," "Play It," "Rock It," "Power It" and "Connect It."

Veteran store designer highlights the need to emotionally connect with shoppers

DÜSSELDORF, Germany -- As technology transforms multi-channel retail into hyper-channel, “always-on” retailing, chains must emotionally connect with consumers as never before, advised veteran store designer Joseph Bona during a Feb. 19 speech at EuroShop, the global trade fair. “Emotion plus...

New c-store brand brings healthful and local options to Chicago suburbs
Q Marts build traffic and sales with loyalty program (video)
CHS/Cenex rewards consumers for fostering community (video)
Sweating the details, sports biographer says at CSP's CRU 2014.
A.U. Energy’s Loop honored for store design (video)
Community drives this year’s winners in store design, merchandising and charity recognition
Conference goers get a look at sprawling site with a little bit of everything

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