Marketing Strategies

Convenience store marketing strategy ideas & news

Island chain undergoing $30 million makeover

HONOLULU -- Over the next five years, 7-Eleven Hawaii convenience stores will undergo a $30 million reimaging campaign, which includes remodeling all 61 stores in the Aloha State. Seven-Eleven Hawaii is a subsidiary of Seven & I Holding Co. Ltd. of Japan, which also owns 7-Eleven Inc. , Dallas...

Firm details thinking behind its convenience store prototypes

EL DORADO, Ark. -- Murphy USA , with more than 1,200 convenience stores in 23 states, recently selected Chute Gerdeman as a partner on the development of a new prototype store design. The goal, the Columbus, Ohio, strategic brand and design firm explained in its blog The Gist, was to create an...

Flexible components offer opportunity for fresh look for brand's retail sites

CHICAGO -- Following a successful pilot by Parent Petroleum Inc. at three stations in 2013, BP has launched its new "to go" retail image, a flexible image offer that allows BP branded marketers to upgrade their convenience stores with an attractive, new look inside and out. The "to go" image is...

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