Marketing Strategies

Convenience store marketing strategy ideas & news

Musings on this year’s Mystery Shop winner’s new format stores

AUBURN, Mass. -- During a recent excursion to interview the leadership team of this year’s CSP/Service Intelligence Mystery Shop winner, Cumberland Farms Convenience Stores , it was suggested that I meet vice president of retail operations Paul Freeman at Cumby’s newest store in Auburn, Mass. It...

Self-service fueling turns 50

ALEXANDRIA, Va. -- When convenience store operator John Roscoe flipped the switch at his retail outlet in Westminster, Colo., 50 years ago, he activate the first U.S. remote-access self-service gasoline pumps. It also "supercharged" the nascent convenience store industry, said the National...

Island chain undergoing $30 million makeover

HONOLULU -- Over the next five years, 7-Eleven Hawaii convenience stores will undergo a $30 million reimaging campaign, which includes remodeling all 61 stores in the Aloha State. Seven-Eleven Hawaii is a subsidiary of Seven & I Holding Co. Ltd. of Japan, which also owns 7-Eleven Inc. , Dallas...

Firm details thinking behind its convenience store prototypes
Flexible components offer opportunity for fresh look for brand's retail sites.
Daily Meal dishes up its list of favorite retailers
Veteran store designer highlights the need to emotionally connect with shoppers
New c-store brand brings healthful and local options to Chicago suburbs
Q Marts build traffic and sales with loyalty program (video)
CHS/Cenex rewards consumers for fostering community (video)