Marketing Strategies

Convenience store marketing strategy ideas & news
Don Yaeger, speaking at CSP's Convenience Retailing University 2014

Don Yaeger

Sweating the details, sports biographer says at CSP's CRU 2014

GLENDALE, Ariz. -- Pull up the socks. Taut. No wrinkles, no stretch marks. Sneakers on. Laces tight, tongue out, bows not too long. Welcome to opening practice at John Wooden's gym. Legendary hoops coach at UCLA. Winner of seven consecutive NCAA national championships and 10 over a 12-year stretch...

Varish Goyal

Varish Goyal of A.U. Energy thanks his team while accepting CSP's Convenience Retailing Award of Excellence for store design.

A.U. Energy’s Loop honored for store design (video)

OAKLAND, Calif. -- Designing a new convenience store is a challenge. Building an entire new store brand can be a monumental endeavor. When A.U. Energy decided to do both, it started from scratch, asking itself: What do we want to be? Who is our customer? “In 2010, we did a large acquisition of gas...

Community drives this year’s winners in store design, merchandising and charity recognition

OAKBROOK TERRACE, Ill. -- In any given year, the editors, meeting coordinators and CSPedia staff at CSP Business Media talk with hundreds of retailers about the retail programs that are solving their problems and helping them improve foot traffic. Once a year, we put our heads together to pick...

Conference goers get a look at sprawling site with a little bit of everything
Retailers eat up the sights at this 5,500-square-foot store
At last, the reasons a loyalty program does or doesn’t connect hits home
Holding 2014 roundtable meetings to help independent operators with programs
The #CRU14 blog brings you insights, tips, data and photos from CSP’s annual conference
Loyalty programs and alternative fuels standing out, too
An app is good, but don’t rule out mobile, web searches