Marketing Strategies

Convenience store marketing strategy ideas & news
FillinUp convenience store
Photos by Samantha Oller

New c-store brand brings healthful and local options to Chicago suburbs

CAROL STREAM, Ill. -- On a busy street corner in the western suburbs of Chicago, a new convenience store brand has launched that aims to give customers a quality alternative. FillinUp, a new concept by RMarts LLC, a six-store chain based in Deerfield, Ill., makes a clean, hip statement in an area...

Q Marts build traffic and sales with loyalty program (video)

SHEBOYGAN, Wis. -- Like any good convenience-store chain, Quality State Oil’s Q-Marts is continually on the lookout for new ways to drive more store traffic. Nine years ago, it hit on a formula that’s improved sales and helped the chain build stronger relationships with its customers and its...

CHS Inc./Cenex thank yous

A sampling of thank-you cards received by CHS/Cenex from Tanks of Thanks winners.

CHS/Cenex rewards consumers for fostering community (video)

INVER GROVE HEIGHTS, Minn. -- One winner sings the National Anthem at local baseball games, another bakes goodies for senior citizens. And a third has performed free maintenance on his neighbor’s cars and plowed their driveways in winter. What these people all have in common is a willingness to...

Sweating the details, sports biographer says at CSP's CRU 2014.
A.U. Energy’s Loop honored for store design (video)
Community drives this year’s winners in store design, merchandising and charity recognition
Conference goers get a look at sprawling site with a little bit of everything
Retailers eat up the sights at this 5,500-square-foot store
At last, the reasons a loyalty program does or doesn’t connect hits home
Holding 2014 roundtable meetings to help independent operators with programs