Marketing Strategies

Convenience store marketing strategy ideas & news
Retailers eat up the sights at Corner Store's 5,500-square-foot conveniencestore
W. Scott Mitchell

Retailers eat up the sights at this 5,500-square-foot store

EL MIRAGE, Ariz. -- The convenience store tours are always very popular at CSP events, and as part of Convenience Retailing University 2014, our visit this week to a Corner Store site in El Mirage, Ariz., had our attendees talking. “I lover the openness, the bright, colorful signage, the LED...

At last, the reasons a loyalty program does or doesn’t connect hits home

GLENDALE, Ariz. -- There’s a BP-branded gas station about three blocks from my home. I seldom, if ever, shop or buy gas there. Why? Two basic reasons: It’s more often a difficult left turn into the lot and, more importantly, the gas station across the street (a right turn) is almost always priced 1...

Alan Flagg CITGO

Alan Flagg

Holding 2014 roundtable meetings to help independent operators with programs

HOUSTON -- CITGO Petroleum Corp. is launching its 2014 marketer roundtable meetings, which it said is designed to help its branded marketers move their businesses onward with industry insights and best-in-class marketing programs. Taking place between Jan. 30 and March 6 within the three marketing...

The #CRU14 blog brings you insights, tips, data and photos from CSP’s annual conference
Loyalty programs and alternative fuels standing out, too
An app is good, but don’t rule out mobile, web searches
Program streamlines ordering process for branded materials and services
Nearly third of consumers worried about safety of personal information
NOCO, MWS execs discuss ups and downs of family-run businesses
Site under construction reveals Sheetz convenience store infrastructure

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