It’s no secret that Walmart’s primary customers are generally mid- to low-income Americans in rural areas. But Walmart is looking to expand that consumer base to "busy NYC moms" with Code Eight. This project strives to give customers product recommendations and allow them to make purchases through text messaging, according to Recode.
Household items are delivered through the service for free within 24 hours, and other purchases are delivered within two business days, the report said. Returns are picked up free of charge at a customer’s apartment or house.
Jennifer Fleiss, co-founder of Rent the Runway, a clothing rental service, is leading Code Eight, which is based in New York City.
Eventually, Code Eight could charge a membership fee for the premium delivery service, but those currently testing the program are doing so free of charge.
Using the text-to-buy service reportedly looks like an automated bot but feels like there is a human being on the other end of the message.