3 New Loyalty Programs From Excentus
By Jackson Lewis on Oct. 26, 2017DALLAS -- Excentus, a loyalty and marketing technology company, unveiled three new loyalty platforms at the 2017 NACS Show in Chicago.
Excentus’ ready-built loyalty solutions come with omnichannel customer engagement, including a branded mobile app, direct-to-consumer email, SMS and push messaging, customizable offer types and in-store sign support to surround customers with relevant messaging.
“At Excentus, we recognize that every convenience retailer is unique, and their approach to loyalty will be equally unique,” said Brandon Logsdon, president and CEO at Excentus. “Launching a full suite of loyalty marketing products and solutions allows us to provide effective solutions to convenience stores of all sizes, developing and supporting an end-to-end operation that differentiates their brand, influences consumer behaviors and provides deeper insights to drive their business strategy.”
Click through for a look at the features and capabilities of the new loyalty platforms from Excentus …
1. Elevate
Through the Elevate platform, Excentus manages much of the legwork of putting together the user’s loyalty program. From sourcing vendor-funded offers to consumer engagement, Elevate provides end-to-end promotional services, according to the company. The idea behind the program is to allow retailers to focus more on running their business rather than managing their loyalty program.
Excentus works directly with major CPG manufacturers, including Red Bull, Pepsi and Monster, for vender-funded offers available as part of the Elevate program.
The platform offers site-level sign-kit design and fulfillment, which can be used to create anything from pump toppers and cooler clings to aisle signs and counter mats. The solution also comes with a local offer playbook and additional digital promotions.
Convenience retailers can also offer cents-per-gallon currency, product clubs and merchandise discounts through the Elevate solution.
2. Managed Convenience Retail
The Managed Convenience Retail solution includes a customizable branded mobile app, customizable offer types and direct-to-consumer messaging.
Users can also track a store’s performance through the program’s reporting dashboard for insights into shopper behaviors.
"Excentus takes the stability of its loyalty host and rewards-processing system seriously, with a yearly uptime rate of 99.98%," the company said. The company tracks how many minutes of downtime it has left in any given year to meet this standard with a regularly updated tracker in its headquarters, according to Jeff Hassman, chief marketing officer.
3. Enterprise Convenience Retail
The Enterprise Convenience Retail solution gives retailers a custom solution they can adjust to their brand and capabilities. Customization capabilities include customer segmentation, targeting and offer strategies.
The platform also leverages its reporting and analytics tools to help retailers create customized campaigns to drive specific behaviors from every customer, with the ability to offer unique loyalty currencies and member-tiering capabilities.
Dallas-based Excentus draws its strategy for design, development and implementation of these programs from its Fuel Rewards loyalty program with Shell. Excentus provides a full complement of technologies, marketing solutions, analytics and know-how to help companies build, manage and improve loyalty programs, offers and promotions across all customer channels, devices and touchpoints.