Chicago-based Hatch Loyalty has expanded its capabilities with two recent partnerships. The first, with Buy It Mobility (BIM) Networks, New York, allows the loyalty provider to offer merchants the capability to use automated clearinghouse (ACH) payments through their loyalty mobile apps.
“Up until now on our platform, merchants haven’t had the means to promote their brand as a payment tender,” said Adam Frisch, CEO of BIM. “When we are able to seamlessly connect a consumer’s checking account to the merchant’s app and to the merchant’s website, they get payments that are branded via ACH.”
Hatch has also cut a deal with San Francisco-based Cardfree, which provides restaurants with order-ahead, payments, offers, loyalty and other consumer-facing services. Cardfree has partnered with Hatch to extend its reach farther into gasoline and convenience retailing.
“Loyalty is an outcome of a great customer experience, which includes new ways of engaging customers via mobile. We believe customers that order ahead and leverage mobile-payments technology ultimately help drive value for retailers," said Dan Gloede, CEO of Hatch Loyalty. "We believe our partnership will allow both of us to extend solutions that retailers need, and consumers love.”