SILICON VALLEY, Calif. -- PayNearMe has launched a payment system that allows Facebook game players to buy credits for virtual goods at 7-Eleven stores around the country, reported msnbc.com. While in Facebook, players select the number of Facebook credits they want to purchase, print a receipt and take it to their local 7-Eleven store where it will be charged at the register just like an item purchased in the store.
Facebook credits run $5 for 50, $10 for 100 and so on. Recently, Facebook added free credits to user accounts to help fuel the demand for its currency.
The [image-nocss] new payment method eliminates the need for using a credit-card online. It is PayNearMe's first step in building a payment system to provide offline payment for online purchases, said the report.
To promote the service, PayNearMe spokesperson said the company will offer bonuses to customers. All users receive a 10% bonus at the register, and those who are the first to buy credits at that 7-Eleven's morning, second or night shift get an extra bonus of 50 or 100 credits.
Silicon Valley, Calif.-based PayNearMe is developing a mobile app so customers can show a digital barcode instead of printing a receipt at home, the report added.
In one of the broadest product promotions in its history, 7-Eleven recently partnered with Zynga to offer FarmVille-, Mafia Wars- and YoVille-branded items on many of its products, including Slurpee and Big Gulp drinks in nearly 7,000 stores across the United States and Canada. The campaign, the first retail tie-in for Zynga, allowing consumers to redeem exclusive virtual items within Zynga games. (Click here for previous CSP Daily News coverage.)
7-Eleven Inc., Dallas, operates, franchises or licenses approximately 8,200 stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 38,000 stores in 16 countries. During 2009, 7-Eleven stores worldwide generated total sales of more than $58.9 billion.
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