7-Eleven first signed with Vocus in 2008 to facilitate its state and local government relations program and has renewed its subscription for another year.
"Vocus provides us with a single platform that enables us to effectively communicate with state and local members and accurately track our activities," said Steve Watson, regional manager of government relations with 7-Eleven. "More importantly, we [image-nocss] are able to use Vocus to report on our efforts as compared with our results, which is necessary to ensure we are meeting our organizational goals."
Vocus' Government Relations Edition provides a complete government-relations management solution and features a comprehensive database of federal and state legislative contacts. Organizations also use the software to track projects, activities and legislation, maintain a professional online advocacy site and analyze lobbying efforts and legislative success.
"We view our customer renewals as a clear point of validation for the value of our product and also believe it's indicative of their satisfaction with our customer service," said Bill Wagner, chief marketing officer with Vocus.
Based in Dallas, 7-Eleven operates, franchises or licenses approximately 7,800 7-Eleven stores in North America.
Vocus Inc. is based in Lanham, Md., with offices in North America, Europe and Asia.
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