DALLAS -- 7-Eleven Inc. has extended its agreement for demand management solutions from SAP AG.
As the largest chain store in the United States with close to 5,500 franchised and company-operated stores, 7-Eleven faces similar pricing and product availability challenges as other retailers. Demand management solutions from SAP better position 7-Eleven to make competitive decisions on pricing for its store products, the tech firm said.
"Responding appropriately in today's fast-paced environment is critical," said Scott McCombs, senior director for merchandise intelligence at 7-Eleven. "[image-nocss] We selected the business solution from SAP because it provides us with a way to make better decisions faster."
Based on the SAP NetWeaver technology platform, the demand management solutions from SAP are designed to deliver end-to-end decision support for pricing, promotion and markdown business decisions. Retailers can strategically manage the full pricing lifecycle on an integrated and extensible technology platform.
Walldorf, Germany-based SAP is a global provider of application solutions for the retail industry. The SAP for Retail solution portfolio provides specific solutions for retail companies in the food, fashion and hardlines businesses. The solution portfolio consists of building blocks that cover the areas of merchandising (including demand management—price, promotion and markdown optimization); store operations (including a portfolio of POS solutions); supply chain, finance and human resources.
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