EXETER, N.H. -- Abierto Networks has announced that its Digital Marketing Platform was selected as one of the top 5 new products exhibited at this year's NACStech show in New Orleans. Attendees chose from more than 100 exhibiting companies, with the winning results revealed at the EXPO Trends 2010 workshop on Friday, May 7.
Rick Sales, president of Abierto Networks, said "That the NACStech retailer attendees picked our new Digital Marketing Platform as 'Most Exciting New Product' is further validation of our strategy to deliver real value through the creative application [image-nocss] of technology to meet the evolving needs of the convenience store and fuel retailing industry. On behalf of all of us at Abierto Networks, thank you for your votes."
Abierto's Digital Marketing Platform enables retailers to target consumers with eyecatching digital advertising and mobile phone coupons. C-store chains can generate impulse buys and boost brand awareness with high impact promotional messages at the point of purchase.
Retailers can automatically change in-store advertising by time of day and day of the week, as well as send mobile coupons to increase in-store traffic (five to 10 times higher redemptions than paper coupons). Electronically redeemable at the point of sale, Abierto's mobile coupons reduce fraud and deliver targeted, measurable promotions directly to consumers' cell phones, the company said.
While addressing the audience, Derek Gaskins, vice president of marketing at NACS and workshop moderator, commented about the winners, "All of these companies are excellent examples of technological innovations available that are designed to increase speed, maximize profits and keep your company competitive."
Abierto Networks is a value-added solutions provider and integrator of digital technologies, specializing in high speed payment and digital marketing solutions for the c-store and retail petroleum industry.
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