ADD eStore is a home office/store manager software solution for the convenience store industry. Its intuitive datacentric solution offers marketers visibility into their operations as well as a dynamic and easy-to-maintain Pricebook. The Atlas Reporting [image-nocss] Business Intelligence platform delivers detailed analysis and reporting.
"Maintenance of virtually everything in eStore is so straightforward and easy," said Scott Goodridge, IT Project Manager for A.E. Robinson Oil. "It has a ton of possibilities, and I think I've only seen the tip of the iceberg with this system's capabilities. We are very anxious to get into the Atlas Reporting Business Intelligence piece so that we can get a better view of what's actually going on in our c-stores. In the end we think that the 'total package' of ADD eStore along with the Atlas Reporting software will really help us analyze, understand and grow our c-store business."
ADD eStore is the culmination of a research and development effort that began in September 2008. ADD Systems formed an advisory Retail Partner council to guide the design efforts for its new c-store software package. The Retail Partner council consisted of a select group of customers and noncustomers. It allowed ADD Systems to combine the expertise of its experienced staff with the real-world expertise of its large and diverse client base.
Robert Culbertson, ADD Systems COO, added, "We have 110 customers representing thousands of stores successfully running our existing application. The fast-changing needs of this group and the industry at large challenged us to build a software product that is ahead of the curve, providing users with features that will allow for efficient operations, data simplicity and process flexibility. ADD eStore is also fully integrated with our Wholesale application since we know that many marketers are diversified into both sectors."
He continued, "ADD Systems wanted to invest in the c-store market and express our commitment to the industry by delivering technology-driven value to a broad spectrum of customers, from small independents to the largest marketers."
A.E. Robinson Oil's Scott Goodridge said, "With this being a ground up project, it was important to be able to offer recommendations during the final development process. I was able to make several suggestions that I thought made the system better and more user friendly."
Flanders, N.J.-based ADD Systems (Advanced Digital Data Inc.) is a provider of software for the petroleum, propane, gasoline and c-store industries. It maintains corporate headquarters in Flanders, N.J. Its software solutions include ADD Energy E3, ADD eStore, Atlas Reporting Business Intelligence, RAVEN and Pegasus handheld onboard truck computers and SmartConnect, a web services gateway.
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