WALTHAM, Mass. -- Alltown, a New England convenience-store chain, recently launched Alltown Advantage, its first ever points-based loyalty program that rewards customers for shopping or fueling at any Alltown Market location.
The program is accessible via the Alltown Advantage app or an Alltown Advantage card. Free to download and use, customers receive two points on every gallon of fuel purchased and every dollar spent in-store. Points can be redeemed for all future purchases or fill-ups at any of Alltown's 70 locations in New England. To kick off the launch, Alltown is offering 10 cents off every gallon of gas—up to 20 gallons per fill-up—through June 30 to customers who sign up before May 31.
"At Alltown, we are committed to earning and rewarding our customer's loyalty day by day. When we asked our customers what they would like in a loyalty program, we found they wanted fuel discounts, a program that lets them earn rewards on everyday purchases and an easy-to-use app," said Eric Slifka, president and CEO of Global Partners, parent company of Alltown. "The result is Alltown Advantage, which allows the customer to decide how they want to use their rewards—whether it's discounts at the fuel pump or redeeming points in-store on fresh-made foods or other daily purchases."
Enrolling in Alltown Advantage does not require any bank account information. Available through the Apple App Store and Google Play, as well as online and in-store, customers can sign up and instantly start earning points on fuel and in-store purchases.
Alltown Advantage includes the following features:
- Save $1 off any in-store purchase or 10 cents off every gallon of fuel purchased for every 100 points earned.
- Pay for purchases through the mobile app using MobilePay, as well as review past receipts and track rewards.
- Earn a free coffee or fountain drink after a fifth purchase of the same item.
- Locate an Alltown store in the area, as well as identify real-time fuel prices.
- Earn bonus points by taking advantage of special offers at Alltown locations.
A part of the Global Partners LP family of brands, Waltham, Mass., Alltown is a convenience-store chain with 70 stores in New England.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.