ATLANTA -- Allure Global Solutions Inc. said that it has hired Alex Reethof as vice president of sales. Reethof is responsible for all activities related to the sales of the company's products and services to all industries including restaurant, theater, convenience store and other high-traffic retail environments.
The company combines backoffice capabilities, point-of-sale (POS) systems and self-order systems with digital merchandising, digital menu board, digital box office and digital movie poster systems.
Alex has a wealth [image-nocss] of knowledge and experience in the foodservice and hospitality industries, especially on the POS side, said Robert Lawrence, CEO of Allure Global Solutions.
Most recently, Reethof served as national sales manager for Squirrel Systems, a provider of technology solutions for the foodservice industry. Additional industry experience includes serving as director of sales for both Logic Controls and Wincor Nixdorf.
Atlanta-based Allure Global Solutions currently provides software solutions, services and support to theater and restaurant companies and other retail establishments in the United States. The company was formed when Allure Digital Media Inc. merged into EntTek Inc. in January 2007.
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