SEATTLE -- Amazon.com has announced the launch of its new grocery store, www.amazon.com/grocery, which offers customers a selection of more than 14,000 dry goods products, with free shipping.
Product categories, a few of which tread on the convenience store channel's territory, include baking supplies; beverages (sports and energy drinks); breakfast foods; boxed meals and side dishes; coffee and tea; condiments; dairy and gluten free; household supplies (conventional and eco-friendly); low carb [image-nocss] and sugar free; pasta, beans, grains and rice; soups and stocks; and snacks, cookies and candy.
Among the more than 1,200 brands are Kashi, Nestle, Kellogg, Kraft, Seventh Generation and Procter & Gamble. It also has a large selection of natural and organic products, which include brands such as Annie's Homegrown, Wild Oats, Newman's Own, Bear Naked and Nature's Gate. Currently about half the selection is natural and organic, the company said.
As an introductory offer, shoppers will receive a $10 instant rebate on purchases of $49 or more in the grocery store.
When we asked customers what they wanted from a grocery store on Amazon.com, the answer was clear: great brands and products, at competitive prices, shipped free or via Amazon Prime.' We think we've met that challenge, said Doug Herrington, vice president of Amazon.com's grocery store.
The Amazon.com Grocery store launched in May 2006 in a beta test phase, tinkering with selection and features.
Seattle-based Amazon.com offers new, refurbished and used items in categories such as books, music, DVDs, health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, electronics and office, toys and baby and home and garden.Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.