Jon Hoffman of RH Smith in West Richland, Wash., said, "Applause with audio and video at the dispenser provides us with an [image-nocss] audience with our gas customers that we never had before, turning a fuel-only visit into an in-store purchase. We use the reporting available with the system to give us a strong indication on what products to sell, how to position up-sell items, and to monitor daily traffic."
Since its introduction as an interactive in-pump couponing application, Applause Media System has proven its ability to drive in-store sales and improve car-wash mix, according to Mark Williams, product manager at Gilbarco Veeder-Root. Promotional content is delivering an average of 40 million ad impressions per month.
A library of ready-to-use audio and video content, artwork and advice is available to users at no additional charge through the Gilbarco Applause User Portal and Control Center. Applause Media System also accepts all major file formats for any audio/video material that retailers already have or can obtain from their suppliers.
Greensboro, N.C.-based Gilbarco Veeder-Root (and Gasboy) are leading suppliers of fuel dispensers, payment systems, integrated fuel control, site management and support services for petroleum marketers and commercial fueling enterprises worldwide.
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