King of the mountain
If eMarketer’s predictions prove true, this would be the first time Facebook sees a decline in usage among any age group since the social network’s inception, according to Mashable.
The loss of users in this age group is largely symbolic for Facebook. It will still remain the most widely used social network in the United States and around the world by a long shot, even if this prediction proves true, but the migration of users could be a boon for Snapchat and Instagram.
“Facebook is fortunate that it owns Instagram, which remains a strong platform for teens,” said eMarketer Principal Analyst Debra Aho Williamson. “Although usage of the main Facebook app is declining among teens, marketers will still be able to reach them on Instagram.”