Berzan brings a wealth of knowledge and insight about the convenience retailing industry that will help effectively communicate the many benefits of the OpenStore technology solution to retailers, making it easy for retailers to reach new customers, build loyalty and differentiate their stores from the competition.
"Last year [image-nocss] as OpenStore introduced its store-specific solutions to the convenience industry, Jane played an instrumental role in shaping our marketing and outreach campaign. We are excited to have Jane re-join our team as we unveil new product features to the diverse c-store retailing community," said Dustin Coupal, co-founder of Brooklyn Park, Minn.-based GasBuddy OpenStore. "With more than 15 years working closely with retailers, suppliers and distributors, Jane has a keen understanding of the distinct attributes of each company we meet with which helps us to customize unique solutions for each company and for each of their stores."
According to Berzan, "The technology solutions available from OpenStore are compatible with just about any size operation from local/regional chains of 50 or fewer stores to the largest national chains. With the OpenStore solution, retailers can now easily promote store-specific specials, send coupons, execute loyalty programs and track feedback on a store-level basiswith detailed reports on a management dashboard."
OpenStore helps retailers broaden their marketing efforts beyond traditional media by communicating exclusively with customers via the Internet and on their mobile devices. One of the most important aspects of OpenStore is that it is turnkey and does not require a company to add more staff or invest in expensive hardware to implement this new marketing tool.
The OpenStore solution is designed specifically for convenience retailers as a turnkey marketing solution that takes advantage of web, mobile and social media to drastically streamline and bring cost efficiency to retailers' marketing efforts. The solution significantly reduces marketing expenditure and effort though a single web-based dashboard that allows retailers to push out store-specific offers, promotions, and specials as well as receive instant feedback from customers.
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