CHICAGO --BP said that it will begin communicating a new technology solution and associated offer for BP-branded retailers in early 2015, with deployment expected to begin in mid-2015. The new technology solution will include point of sale (POS), inside PIN pads, electronic payment server (EPS), forecourt controller and network.
"We have been collaborating with our independent retailers to evaluate the technology infrastructure at BP sites and to develop a long-term, secure payment processing strategy," said Amy Abraham, BP vice president of retail marketing and communications. "With these new payment processing systems, we'll provide consumers with a more sophisticated and personalized experience at the pump and in our retail stores, including the potential for programs such as mobile payments and real-time, relevant promotional offers delivered securely and conveniently."
The new technology will support the global EuroPay, MasterCard and Visa (EMV), standard for integrated circuit (IC) cards, known as "chip cards," for authenticating credit-card and debit-card transactions and the associated liability shift to U.S. retailers in October 2015.
BP said it is working closely with the BP Amoco Marketing Association's Technology Working Committee to explore possible incentives for BP-branded marketers who adopt the new technology next year.
London-based BP, with U.S. headquarters in La Palma, Calif. (West), and Warrenville, Ill. (East), markets more than 15 billion gallons of gasoline every year to U.S. consumers through more than 11,000 BP- and ARCO-branded retail outlets and supplies more than four billion gallons of fuel annually to fleets, industrial users, auto and truck manufacturers, railroads and utilities.
BP is the single, global brand formed by the combination of the former British Petroleum, Amoco, Atlantic Richfield (ARCO) and Burmah Castrol. BP is a global producer, manufacturer and marketer of oil, gas, chemicals and renewable energy sources.
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