The deal is the culmination of a request for proposal (RFP) process that began in July 2008, during which RMC was selected from a field of competitors, the company said.
In addition to weather, traffic and commercials [image-nocss] at the pump, RMC's network will provide original content produced just for the network.
"Our mission is to affect consumer behavior. To do that we have to be engaging," said Adam Bleibtreu, chief executive officer of RMC. "RMC is committed to creating a unique, enjoyable and exclusive experience for BP and ARCO customers."
RMC said that it is planning a family of networks that will operate in a variety of retail environments throughout the United States and worldwide.
RMC was founded in 2008 by Adam Bleibtreu, David Goldman, Doug Beiswenger and Michael Mugel to capitalize on the increasing desire among advertisers to reach consumers near the point-of-purchase. Adam is a veteran of the digital-out-of-home (DOOH) media space since the late 1990s when he designed the media for the Billboard Live club in Los Angeles and installed the first JumboTron sign on the Sunset Strip.
BP, with U.S. headquarters in Warrenville, Ill., is one of the world's largest energy companies, providing its customers with fuel for transportation, energy for heat and light, retail services and petrochemicals products for everyday items.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.