Break Time Launches Loyalty Program

Smartphone app built on VERGE Retail platform rewards customers

COLUMBIA, Mo. -- MFA Oil Co., which operates 77 Break Time convenience stores across Missouri and Arkansas, has licensed the Connect smartphone platform from VERGE Retail. The loyalty features built into the Break Time app rewards c-store customers each time they use their iPhone or Android to check into a store, enabling them to game for the opportunity to unlock premium coupons, while building points for future savings.

The branded app also features instant prizes and coupons based on a customer's personal preferences.

"With our Break Time app built on the VERGE Connect platform, we're giving customers an enjoyable experience as they interact with our brand daily in a way that provides value and savings to them, while also rewarding them for visiting our stores more frequently," said Jackie Maxwell, Break Time general manager and vice president of Columbia, Mo.-based MFA Oil.

"Today more than ever, convenience store chain operators seek something that in the past was far more difficult to achieve without mobile technology: converting brand-agnostic customers into brand-loyal customers," said Carson Kuehne, VERGE Retail chief innovations officer. "With our platform, the loyalty program is turnkey and self-contained within the app, so it is quick to deploy, easy to use and highly effective because it delivers the brand to the hands of customers every single day in a way that is fun and rewarding."

Henderson, N.C.-based VERGE is the technology spinoff of M.R. Williams Inc., a company with a 35-year history in retail and a leading East Coast c-store supplier. Verge software products are designed by c-store insiders with decades of retail experience. The company's technology is deployed across more than 2,200 retail outlets and used by tens of thousands of c-store retailers, distributors and consumers nationwide.