COLUMBIA, Mo. -- Break Time will introduce the MyTime Rewards program, powered by Paytronix Systems Inc., a provider of reward program solutions to restaurants and retailers. The chain will be rolling out its new loyalty offering to customers of its 74 convenience stores in Missouri and Arkansas in December.
The Columbia, Mo.-based retail division of MFA Oil Co. selected the Paytronix Rewards platform for capabilities including its integration to NCR’s Radiant POS, the rules and wallets engine, campaign center and messaging tools.
The new MyTime Rewards program will replace the chain’s previous paper punch-card system and offer customers a more contemporary way to earn rewards for purchase. It also gives Break Time a new way to build its brand and its relationship with its customers through more strategic offers and relevant messages.
In addition, the Paytronix user interface helps Break Time optimize its customer data to gain better insights into customer behavior, then use that data to set and achieve its business goals.
“Break Time wanted an experienced loyalty partner that would help us grow. Because Paytronix is focused on loyalty programs, we felt that it was the strongest candidate to do that. We loved the fact that Paytronix believes loyalty should generate revenue,” said Jennifer Bach, director of marketing and merchandising for the chain.
“Break Time will be able to learn who is buying what and when. It will use the data to send relevant targeted offers designed to maximize visits and spend while minimizing cannibalized sales,” said Andrew Robbins, president, of Paytronix, based in Newton, Mass. “We look forward to working closely with Break Time to recruit new MyTime Rewards members and to drive an increasing percentage of its overall transactions through its new loyalty program.”
Paytronix’s proprietary guest-engagement platform helps restaurant and retail chains manage and grow customers’ engagement and spending through mobile, social and digital marketing tools.
The Break Time convenience stores feature Top Tier gasoline, Roasters Cafe coffee and cappuccino, fresh Dashboard Diner sandwiches and a variety of drinks, snacks and other items. MFA Oil is a farmer-owned cooperative formed in 1929 with more than 40,000 members.
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