Bring on the 'Blingers'

VeriFone Partners with Bling Nation on mobile tap-and-pay initiative

SAN JOSE, Calif. -- VeriFone Systems Inc. has announced a partnership with Bling Nation Inc., joining efforts to support an introductory mobile payments program in Palo Alto, Calif., using VeriFone payment solutions. The new program enables businesses and customers to connect easily and securely, giving consumers the ability to tap-and-pay for purchases using a BlingTag at the physical point-of-sale (POS) systems with contactless technology.

This new solution allows customers to purchase goods via alternative payment methods, including PayPal and direct debit of bank [image-nocss] accounts, while automatically receiving real-time account balance updates and instant rewards through an intelligent loyalty program.

Bling Nation is distributing the contactless/NFC-enabled VeriFone VX 810 Duet for countertops and wireless VX 680 to participating merchants as fully functional "Blingers" that accept payments from consumers using BlingTags to tap-and-pay. A BlingTag is Bling Nation's quarter-sized microchip sticker that enables mobile payment transactions.

"This introductory program brings together the best from each market to create a compelling alternative way to pay," said Paul Rasori, VeriFone senior vice president of marketing. "Bling Nation is combining the payment power of PayPal and point-of-sale footprint of VeriFone to deliver consumer benefits at the convergence of mobile payments."

After the conclusion of the introductory program, VeriFone will be enhancing its PAYware Connect transaction gateway service to allow PAYware merchants to seamlessly consolidate traditional and alternative payment methods on a single card acceptance device. The VeriFone, Bling and PayPal X platform solution will be available to more than 350 existing PAYware Connect resellers.

Meyer Malka, founder and co-CEO of Palo Alto-based Bling Nation, said, "Both companies are committed to providing merchants and consumers with an alternative payment system that is safer and more rewarding than traditional payment methods."

San Jose, Calif.-based VeriFone is the global leader in secure electronic payment solutions. VeriFone provides expertise, solutions and services that add value to the point of sale with merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare vertical markets.