ANKENY, Iowa -- Convenience retailer Casey’s General Stores has selected SpeedLine Solutions Inc. as its integrated point-of-sale (POS) and enterprise restaurant management systems provider for the retailer’s expanding pizza delivery operations.
Casey’s has installed SpeedLine POS systems in more than 200 locations to date. The Ankeny, Iowa-based convenience-store chain, which operates more than 1,900 Casey’s General Stores in 14 states, offers pizza for carryout or delivery in 98% of its locations. Adding delivery service is driving revenue with a new customer segment for Casey’s stores, with sales of whole pies increasing 30% to 40% in the first year after the addition, according to the retailer’s 2016 Annual Report.
“After an extensive evaluation of [POS] technology and potential partners for pizza delivery, we chose SpeedLine for their particular expertise in pizza delivery and chain restaurant operations,” said Casey’s Vice President of Information Technology Rich Schappert.
“The open architecture of the enterprise POS solution from SpeedLine was another critical factor for Casey’s,” Schappert said, “as we needed the specialized solution to fit into a multi-POS retail/foodservice environment, and feed data into multiple information and analytics systems above store.”
The initial work to integrate the SpeedLine POS software with Casey’s above-store systems and existing retail POS reporting began in 2014, with a lab test and initial pilot implementation. Casey’s has implemented SpeedLink Enterprise at its head office to feed data from the stores into the company’s information and analytics systems and manage the configuration and security setups for its stores. Additional integrations support LiveMaps visual dispatch controls and web and mobile ordering.
In the stores, SpeedLine POS systems operate alongside existing Retalix POS systems. Foodservice reporting is harmonized above store with fuel and grocery data to provide store operators and chain executives with a complete picture of store performance.
While Casey’s initially sought a solution to support its pizza delivery services, the new POS system has introduced other benefits as well, streamlining operations and increasing sales. Schappert said, “In our stores with SpeedLine point-of-sale systems, we have seen notable increases in pizza topping sales.”
“We are honored to be selected as a technology partner for Casey’s General Store,” said SpeedLine President and CEO John de Wolde, “and excited to be a part of the expansion of Casey’s successful delivery service.”
A leading provider of innovative solutions for pizza POS, Vancouver, British Columbia-based SpeedLine provides technology solutions for pizza and delivery, quick-service, and multiconcept restaurant chains.