To remain competitive in today's world, most businesses, from online traders to traditional brick and mortar establishments, need to have a website, said CITGO. While large [image-nocss] corporations can invest significant resources in terms of time, money and technology to generate and maintain an online presence, smaller businesses, such as gasoline retailers, are often unable to create a website, thus missing out on significant exposure.
"We are always looking for ways to make tools available to our retailers, especially tools that assist in running successful business operations," said Jennifer Moos, general manager of the CITGO brand development department. "These individual store web pages give our CITGO retailers an advantage, as they highlight the retailers' offerings in each local community. Consumers are relying on online information to drive their purchases so we think that it is vital that each of our nearly 7,000 local retailers has a unique online presence which allows them to showcase their locations."
The websites, which are accessible through the retailer locator on the CITGO website,
www.CITGO.com/CITGOLocator.jsp, can be customized to include specific service offerings, such as car wash facilities or diesel fuel special product offers, details on local community involvement such as upcoming fundraising events and posted job openings at their store. Also, retailers can upload logos and images of themselves and their store to extend the unique local feel of each page.
CITGO, based in Houston, is a refiner, transporter and marketer of transportation fuels, lubricants, petrochemicals and other industrial products. The company is owned by PDV America Inc., an indirect wholly owned subsidiary of Petroleos de Venezuela SA, the national oil company of the Bolivarian Republic of Venezuela.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.