GREENSBORO, N.C. -- Clark Brands LLC and Gilbarco Veeder-Root have entered a strategic alliance that covers point-of-sale (POS) systems as well as installation services and Gilbarco Fuel Management Services (FMS.) As part of the agreement, Clark and Gilbarco are offering Clark customers a program to upgrade locations that are currently operating G-SITE POS systems to Gilbarco 's Passport POS systems.
In the first phase of this strategic alliance, Clark and Gilbarco have developed a comprehensive program, including significant funding by Clark, for Clark customers to transition their G-SITE [image-nocss] locations to Passport. Future initiatives are under development, including a leasing option with a third party vendor and programs for other POS devices.
“We are pleased and excited to be working with Gilbarco to develop business solutions that add value for our customers ' businesses. Having the right POS systems to meet the Payment Card Industry (PCI) requirements for secure transactions is important to our Licensee and jobber customers and their customers,” said Karl Goodhouse, president of Clark Brands, Naperville, Ill. “We believe this strategic alliance with Gilbarco will help our customers in many ways, including offering them the right POS solutions for payment processing.”
“Clark licensees will also take advantage of best-in-class connectivity that supports a wide range of choices for loyalty programs, back office systems, price signs and other partnerships,” said Mikey Fradin, director of POS marketing at Gilbarco Veeder-Root, Greensboro, N.C.
Passport POS system provides a highly intuitive touchscreen interface that minimizes training time, errors and shrinkage. It provides "seamless" connectivity and standardization, business information and security features, business growth tools and expandability.
Gilbarco Veeder-Root and Gasboy are major suppliers of outdoor payment systems, integrated fuel control, site management and support services for petroleum marketers and commercial fueling enterprises worldwide.
Clark Brands provides branding and payment solutions to independents. Clark licenses the Clark gasoline brand and the Four Corners Coffee brand and processes credit, debit and gift transactions for independent petroleum marketers and retailers in 26 states
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