TAMPA, Fla. -- Florida residents can now pay for groceries, takeout foods, car wash and gasoline with the touch of a finger at a Coast to Coast convenience store location in Tampa, Fla.
The service is the first finger-scan payment system in use in the state, according to technology provider Pay By Touch.
Coast to Coast's unique convenience center conceptis a great fit for incorporating biometric payments, and we are excited to be the first Tampa retailer to give our customers the convenience and security of paying with the touch [image-nocss] of a finger, said Amer Hawatmeh, president of Coast to Coast. The system debits a shopper's checking account just like writing a check or using a debit card, but without having to hassle with wallets, cards, PINs, paper or checks. Because account numbers are not exposed, the technology is helping us provide our customers with faster checkouts and more secure transactions.
Pay By Touch, which recently acquired BioPay, owns and operates the BioPay-branded biometric payment network throughout the country.
As an introductory offer, customers who enroll to use the BioPay-branded service at Coast to Coast will receive a free car wash with their gasoline purchase. On subsequent visits, consumers will receive free chips and a fountain drink with a deli meal purchase.
Signing up takes just a couple of minutes at a special kiosk located at the retail location or on BioPay's website. Signing up consists of providing identification, checking account information and a finger scan. The system is free to enroll in and free to use, secure and customer information is never sold. Once signed up, customers can immediately make purchases with the touch of a finger at any retailer offering the BioPay-branded service. No onenot even the store associatesees the account number or the payment method used to make purchases.
San Francisco-based Pay By Touch is the global provider of biometric authentication, personalized rewards and payment solutions. The company's patented biometric products and services enable shoppers to conveniently and securely access personal accounts using a finger scan to identify themselves, make purchases, cash checks and earn rewards. Pay By Touch also provides robust payment processing solutions for ACH, card-present and card-not-present debit and credit transactions. To date, Pay By Touch services over 154,000 retail clients, manages personalized rewards programs for more than 130 million opt-in consumers, and has more than 2.3 million shoppers using biometric authentication products and services at more than 2,000 locations nationwide.
Tampa-based Coast to Coast offer Quick Cafe, grocery, gasoline and car wash at its initial store; several other locations in nearby markets are slated to open soon, according to the retailer's website.Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.